Posts tagged Social Advertising
Pay-Per-Click vs Social Media Advertising
Pay-Per-Click vs Social Media Advertising

It has been one of the most discussed topics within the digital marketing arena in recent years; the question of which one is more effective – PPC or Social Media Marketing?

With social media advertising beginning to change the way we do social media marketing, it is a good idea to understand the difference between Pay-Per-Click (PPC) and social media advertising. PPC refers to paid advertising from “click ads” online. What this means is, you the business will pay for any click you get. In comparison social media ads like on Facebook, have you pay for ad space; any impressions or clicks you get do not change how much you spend on the ad.

In this article, we’re going to examine how the two ad platforms work so that you can consider where using one, or both, will be part of your wider digital marketing strategy.

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Marketing, Social Media, PPC, InsightsWilliam NivenPPC, Social Media Marketing, Social Advertising, Social Ads, Facebook, Goolge, Insights, marketing, Digital Marketing, ROI, ConversionComment
Creating and Marketing a Personal Brand for Brodie Music
Creating and Marketing a Personal Brand for Brodie Music

George Hewitt is a Singer/Songwriter specialising in Jazz & Funk based in the UK. We were approached to help form the identity which he now performs under - ‘Brodie’ - as well as promote his new music online via a new website and strategic digital marketing.

We chose a decorative type-based logo taking inspiration from 60-70s Jazz and Funk era in order to give a sense for his genre of music and where the inspiration for his music is rooted. The colour scheme we chose is also associated with this ear, using muted pastel pallets in a range of colours which can be used in various combinations.

For the website, we designed and developed a single-page showcase site which could house both his music links via Apple Music and Spotify as well as upcoming events and gigs. We also created a central social media feed consolidating the platforms he is featured on - Facebook, Instagram, Twitter, Youtube. 

Alongside this we have created custom profiles for the targeted demographics and designed ad campaigns for the listeners who would enjoy his music based on age/gender/location/interests and subsequently drive traffic to his website, increasing brand awareness and pushing the newly formed ‘Brodie’ brand.

“I’ve been working with Will, Marc and the rest of the team at UNBXD to create a whole new brand for my music. They have been incredibly helpful, personable and full of great ideas to help me and my online presence. I look forward to our work together in the future and I would recommend them to any type of business!”

George Hewitt, AKA ‘Brodie’

See website here: brodiemusic.co

Work With Us

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Branding, Social Media, Web DesignWilliam NivenMuscian, Branding, Personal Branding, Identity, Web Development, Web Design, Social Media Marketing, Social AdvertisingComment
Social Media & the Mental Health Epidemic
Social Media & the Mental Health Epidemic

2019 has been a divisive year for social media platforms. People are waking up to not only the good, but the bad aspects of spending too much time browsing Social networks and how it makes them feel.

In my role as a Digital Marketeer I advise clients on a daily basis on how to communicate impact-fully with their audiences. This ensures that I consider not only the effectiveness of the campaigns, but also the impact the messages we put out have on their clients, staff, customers and audiences.

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Opinion, Social MediaWilliam NivenOpinion, Social Advertising, Mental Health, MarketingComment
What is User-Generated Content and How to Maximise it for your Brand
What is User-Generated Content and How to Maximise it for your Brand

From posts on Instagram to customer reviews on Facebook, happy customers are your best advocates and can actually produce the content you need to increase your website traffic, boost your sales and increase repeat customers. But are you taking advantage of it? 

Check out our latest blog post to discover how user-generated content will entice your customers to choose you over your competitors.

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Insights, Marketing, Social MediaWilliam NivenSocial Media marketing, Social Advertising, Social Media, Facebook, Instagram, Instagram Stories, Marketing, Content, Content CreationComment
5 Ways to Improve Facebook Ad Conversion Rates in 2019
5 Ways to Improve Facebook Ad Conversion Rates in 2019

Looking to crush your Facebook Ads in 2019?

With over 1.59 billion monthly active users and in-depth targeting features, in addition to Google, Facebook is one of the best platforms to find qualified leads.

However – as with any kind of marketing campaign – how well your Facebook ads perform is dependent on whether or not you have a winning strategy. Without the right strategy, your advertising budget could be going down the drain.

That’s why we’ve put together our guide to the top 5 Ways to improv e facebook ad conversion rates this year!

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marketing, Social Media, InsightsWilliam NivenFacebook, Social Media Marketing, Ad Campaigns, Social Advertising, Marketing, Marketing Campaign