Have you ever wondered why your website isn't converting as many visitors as you'd like? You're not alone! Many businesses struggle with turning web traffic into tangible leads. But don't worry, the good news is that most of these issues are fixable with a few tweaks and a little TLC.
In this post, we’ll walk through some of the common reasons why websites lose leads and give you practical tips to turn those visitors into loyal customers.
Read MoreIn this day and age, it’s all about working smarter, not harder. Using the right tools can be the difference between an effective marketing strategy and a big old mess. From automating tasks to gaining deep insights into your audience, these digital marketing tools have been created and honed over years in the industry so that you don’t have to step into the unknown without a map. Here, we explore some of the best digital marketing tools available that can help you supercharge your strategy.
Read MoreIn this blog, our focus is on marketers, as we embark on a journey to uncover the intricacies of this new platform, shed light on its intended purpose, and examine the current landscape within the realm of Twitter. Join us as we explore the potential opportunities and challenges this new Meta offering presents for marketers and advertisers alike.
Read MoreWe’re spoilt for choice when it comes to content types in digital marketing - so much so that it can be overwhelming. You’ve got something to shout about, but how should you do it? With a short, snappy TikTok? A quick Instagram Live? How about an in-depth blog, or should you create an infographic to get the message across?
The misuse of various content formats can dilute your message or cause it to become lost in a sea of abandoned blogs and unwatched videos. Low-quality posts are one of the biggest social media mistakes a brand can make, so understanding when and where to use the most popular types of content is a crucial part of any effective digital marketing strategy.
The world is inundated with adverts: in fact, we each see an estimated maximum of 10,000 individual adverts every day. That’s 10,000 images, videos, articles, banners and pop-ups all vying for your attention. How can they possibly stand out from one another?
Research by Accenture into ad personalisation has shown that 75% of consumers are actually more likely to buy from a retailer that recognises them by name or recommends options based on their past purchases. After all, if someone calls your name, you’re going to look, right?
In the fast-paced digital landscape, social media channels have become essential platforms for marketers to connect with their target audience. However, with numerous options available, it can be challenging for marketers to determine which channels are worth their investment.
Read MoreQuay Holidays, the premier holiday rental agency, is all about creating unforgettable experiences along the beautiful coastal town of Poole, Dorset. With UNBXD’s Marketing expertise and creative prowess, we are joining forces to elevate their online presence to new heights! Our team will provide Quay Holidays with Organic and Paid Digital Marketing, Blogging, PPC & Content Creation Support.
Together, we aim to showcase the stunning destinations, breathtaking accommodations, and incredible activities they offer to holidaymakers 🌞
Read MoreHurst & Hurst Estates is an industry disrupter. Founded in 2014, they aim to be a force for innovation in the property development sector in Hampshire and Dorset. In their own words, they want to deliver London-quality homes throughout the region. The team is committed to providing the highest quality of products with maximum customer satisfaction.
Our Marketing team is developing the H&H Digital Marketing strategy with the same approach. Creating clear objectives, high-quality communication strategy and engaging visuals to sell their incredible new developments utilising Social Ads and PPC.
Read MoreThe world is full of trends to keep up with. Which jeans are in: skinny or wide? Is your friend’s mullet cool or dated? Should I throw away my galaxy print leggings or could they make a comeback?
The latest trends in video production evolve alongside the platforms we consume them on. Before the age of the internet, you’d only see marketing videos on television in the form of adverts - this changed when YouTube was born in 2005. Since then, the way consumers view video content has continued to evolve with the rise and fall of a variety of social media platforms, ever-influenced by the age and priorities of consumers.
So, where are we now? Keep reading for our list of the most popular video production trends in 2023!
You’re probably in a hurry, so we’ll keep this short - we’re here to talk to you about acronyms.
Who has time to say the full names of everything nowadays? LOL, WFH, IKEA… (yeah, we had no idea the last one was an acronym either).
Our point is: acronyms are everywhere, and the world of digital marketing is no different. It can be hard to keep up with every single one, so we’ve made a handy glossary with some of the most common digital marketing acronyms that you need to know!
The invention of mass printing in the 15th century eventually led to the production of the first magazines in the 1700s. A century later, businesses began to advertise on posters and billboards, and the early 1900s brought the rise of radio advertising, followed by television ads and telemarketing. By the time we reach the turn of the millennium, marketing trends and tactics were developing more and more quickly within the new digital age.
Search Engine Optimisation (SEO), blogging, social media marketing, e-commerce and email marketing were some of the trends we saw rise in the 00s. The following decade saw the maturation of many of these tactics as more people began to use smartphones and social media. High-quality, engaging content marketing, video marketing and influencer marketing all became popular in the 2010s.
Read MoreWe’ve all fallen victim to believing in a myth, whether we know it or not. Some are totally harmless, like how we believe goldfish have three-second memories when really, their memory span could be up to five months long. Others shape the way we do certain things, such as drinking eight glasses of water every day (the ideal amount changes from person to person) or adding salt to water to make it boil faster (the difference is actually negligible).
You can probably find a myth about any topic you can think of, and the world of PPC is no different. It’s important to fully understand exactly what you’re getting into when you spend money on marketing, including how much time and money you’ll be putting in and the results you can expect.
Read MoreI’d hazard a guess that you feel the same, as almost 70% of all online shopping carts are abandoned by shoppers. In other words, only 3 in every 10 customers who begin filling their carts end up making a purchase. That’s a lot of figuratively lost bits and bobs, and a lot of lost revenue for businesses.
Research has found many reasons as to why consumers abandon carts, but luckily, there are things you can do to reduce the impact of these factors when customers are browsing your own ecommerce website. Keep reading to find out how to reduce your business’ online shopping cart abandonment rates…
Read MoreThe story began in 1996 when the first documented version of PPC appeared on a platform called Planet Oases. If you haven't heard of it before, in the 90s, Plant Oases was a desktop application featuring links to informational and commercial websites. Businesses could pay Planet Oases a small sum to have their site appear higher or be featured in specific search results. While this wasn't a huge success, to begin with, it was enough for other platforms to notice. The same year, Open Text index introduced a feature called 'Paid Listings'; these ads only feature in search results. Unfortunately, this wasn't a success for Open Text Index, and users largely ignored the feature. There is one more thing that happened in 1996 that would go on to shape the future of PPC; Standford University started a new project called 'Google'.
Read MoreAs UNBXD has grown in size and skillsets have advanced, our development team has almost quadrupled in size and, as such, ended up specialising in various areas of development such as data architecture, Web3, Apps, e-commerce, hosting, security and more!
ASPEKT takes unique and bespoke digital products from conceptualisation through to prototyping, delivery, testing and deployment.
Read MoreKALMARs was founded in 1967 by Michael Kalmar in the City of London. After a brief period in Knightsbridge, in 1986 KALMARs moved to its current premises in Shad Thames by Tower Bridge, SE1 to service its core area of activity.
Half a century in the property business makes KALMARs the longest-standing agency in Bermondsey!
Read MoreThis year Meta (Instagram and Facebook's parent company) decided to start placing content from people you don't follow into the feed, which is tanking engagement on business pages, showing irrelevant ads to users and de-prioritising your friend's posts. While many people are unhappy with this change, it's all coming from Meta's fear that you enjoy using TikTok more than Instagram.
Read MoreBefore we begin, it's important to remember that in the late 90s and early 2000s, the Internet was extremely primitive compared to today. The platforms I am about to outline are referred to as Social Media platforms but share more modern similarities to forums. However, what makes a website a social media platform has never really changed; while they may have looked and functioned very differently 20 years ago, the basic premise of connecting and sharing with people online has remained a core pillar of the experience.
Read MoreRainbows seem to emerge everywhere throughout June, July, and August as corporations demonstrate their apparent support for the LGBTQ+ community. While this may appear to be a good thing – after all, supporting a marginalised community can only be a positive thing, right? – the rainbow washing of everything from candies to banners in public transportation does not convey the whole story.
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