It has been one of the most discussed topics within the digital marketing arena in recent years; the question of which one is more effective – PPC or Social Media Marketing?
With social media advertising beginning to change the way we do social media marketing, it is a good idea to understand the difference between Pay-Per-Click (PPC) and social media advertising. PPC refers to paid advertising from “click ads” online. What this means is, you the business will pay for any click you get. In comparison social media ads like on Facebook, have you pay for ad space; any impressions or clicks you get do not change how much you spend on the ad.
In this article, we’re going to examine how the two ad platforms work so that you can consider where using one, or both, will be part of your wider digital marketing strategy.
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