Posts tagged Social Ads
VUSSI Eyewear: Building a Brand during Lockdown
VUSSI Eyewear: Building a Brand during Lockdown

VUSSI Eyewear is an online women’s fashion glasses and sunglasses brand. Based on the South Coast of the UK, their brand ethos is to provide the people of the world with fashionable, yet affordable protective eyewear.

UNBXD were initially appointed by VUSSI to assit them with a full identity design pack and product design. Following this, our team were signed on to Design and Develop a scalable whilst robust E-Commerce Website, capable of complex inventory keeping and multiple payment options and methods. It’s also complete with a custom built live chat and chatbot ensuring that VUSSI can offer the best customer service to their customers with automated incentives based on viewing/buying behaviour.

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Branding, Social Media, Web Design, Case Study, ShopifyWilliam NivenBranding, Web Development, Web Design, E-Commerce, Social Media marketing, Social Ads, PPC, Fashion, Retail, case study, Case StudyComment
Pay-Per-Click vs Social Media Advertising
Pay-Per-Click vs Social Media Advertising

It has been one of the most discussed topics within the digital marketing arena in recent years; the question of which one is more effective – PPC or Social Media Marketing?

With social media advertising beginning to change the way we do social media marketing, it is a good idea to understand the difference between Pay-Per-Click (PPC) and social media advertising. PPC refers to paid advertising from “click ads” online. What this means is, you the business will pay for any click you get. In comparison social media ads like on Facebook, have you pay for ad space; any impressions or clicks you get do not change how much you spend on the ad.

In this article, we’re going to examine how the two ad platforms work so that you can consider where using one, or both, will be part of your wider digital marketing strategy.

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Marketing, Social Media, PPC, InsightsWilliam NivenPPC, Social Media Marketing, Social Advertising, Social Ads, Facebook, Goolge, Insights, marketing, Digital Marketing, ROI, ConversionComment