From posts on Instagram to customer reviews on Facebook, happy customers are your best advocates and can actually produce the content you need to increase your website traffic, boost your sales and increase repeat customers. But are you taking advantage of it?
Check out our latest blog post to discover how user-generated content will entice your customers to choose you over your competitors.
Read MoreIt seems that every day social media is changing to integrate itself more into our daily lives and today is no different.
This week, Instagram began a small test with 20 brands in the United States to overhaul the way business sell to consumers. ‘Checkout with Instagram’ integrates a businesses store into the Instagram app so consumers can add products to their basket and pay without having to leave Instagram. Some of the brands participating in this test include Adidas, Warby Parker & teen favourite Kylie Cosmetics.
Read MoreFor most businesses, Instagram is a go-to platform, including being used regularly by ourselves! Earlier this week, Instagram revealed their latest feature – IGTV. Can this be a new feature which companies can use to their greatest potential? Here’s all you need to know:
Read MoreInstagram announced its move to an algorithm based feed in March 2016. Since then, users have been trying work out exactly what signals the algorithm used to order posts in your feed.
Luckily, Instagram finally revealed how the algorithm works in June 2018.
Here’s everything you need to know…
Read MoreIn March this year, when Instagram revealed that they reached 1 million advertisers, the social media platform also briefly shared plans that they going to be bringing a booking feature to the app. Instagram users will soon be able to book appointments using the photo sharing app. Bloomberg has reported that Salon appointments and restaurant table bookings could be set up by clicking on the business’ Instagram profile and using the new feature.
Read MoreIt has been four months since the launch of Instagram Stories in August 2016, which sent the internet into a huge hysteria and speculation over the future of Snapchat. To everyone who is on social media, the latest update of Instagram seemed eerily similar to the social networking app Snapchat with 30 million monthly active users. In fact, the update wasn’t just eerily similar, it’s the exact same as Snapchat. Therefore, the hysteria and speculation was with good reason too as Instagram had pretty much replicated one of the main features of Snapchat and added it to their online photo sharing social network platform. Instagram has 500 million monthly active users is clearly hoping that there newly introduced ‘Stories’ will help them steal the Snapchat audience with its nearly identical upgrade.
Read MoreThe aim of marketing is to reach a consumer and invoke a change in their behaviour by enticing them to take action. Yet, the only way to truly interact with consumers is to be where people are engaging and spending time, which means to be interactive on social media. The question is - Why is Instagram more important than any other social media platform? ...
Read MoreIn the growing social media environment accessed every day via online platforms, the ways in which audiences consume content is consistently changing. Social media sites such as Facebook, Twitter, Instagram and Snapchat are leading the race in terms of developing social media tactics to attract consumers, and those using social networks to create an online presence can take advantage of these methods in order to create a brand and attract specific demographics. However, there are some social media tactics that stand out more than others – innovating the way we use social media today.
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