People Over Profit: Is Now the Time to Prioritise Your Team?

Is now the perfect time to invest in your team?

While I don't want to spend too long going through the seismic shift that faces the jobs market in 2021, it's very clear that throughout every industry, we have more jobs than people to fill them. The reason for this isn't straightforward and has many factors (especially here in the UK), but no matter what country or industry you are in, if you were ever going to invest in your team, now is the time.

'Profit over people' is a very famous line that some people live by, and others run away from. If you run a successful business or have run one in the past, you already know that the business only works if the people inside it feel inspired to put in their best work and drive the company forward. When people feel like they are just at a job or don't feel that the management structure above them cares for their well being, they will not feel inspired to help you grow your business.

Editorial, Insights, OpinionWilliam NivenNovember 12, 2021Creative Agency

Creatives, Is it Time to Embrace the Metaverse?

If you are a bit of a nerd like me, it is likely you would have heard the word Metaverse thrown around a lot in the headlines over the last six months. As we speak, mega-corporations such as Apple & Google are in a legal battle with Epic Games over app stores, payment systems and more.

Still, every time you go through the documents or hear Tim Sweeny, the controversial CEO of Epic games, speak, the Metaverse keeps coming up.

In fact, Just this month, Facebook entailed plans to put a VR headset on every worker's head to work in a virtual space with other employees from home. I'm sure just reading that sentence has triggered a gut reaction from you, likely the same as mine.

Editorial, Insights, OpinionMarketing ManagerAugust 31, 2021Opinion, marketing, Web Design

What is Sustainable Marketing?

The term "sustainability" encompasses a wide range of concepts. It began with a desire to protect the environment and has since expanded to include issues of gender, race, poverty, mental health, and other subjects. It's a sustainability issue if it concerns the plight of humans or the environment.

You guessed it right, sustainable marketing considers all of the issues we discussed earlier and attempts to help resolve some of them. A good product is no longer sufficient to win consumer's favour. Customers were looking for products that were not only of high quality but also aligned with their values. In essence, the concept of sustainable marketing states that an organisation should meet the needs of current customers without endangering future generations' ability to fulfil their own needs.

Editorial, Marketing, Opinion, Social MediaWilliam NivenAugust 11, 2021marketing, Sustainability

Is VR the Future of Business?

Virtual reality (VR) training has the potential to transform business.

Having a solid and robust skills base has never been more crucial as we learn to adapt to changing working environments, from a remote-based workforce to the challenges caused by the long-term effects of Covid-19. In light of these changes, now is the moment to implement new methods to skill development. As a result, many businesses would benefit from virtual reality training.

Editorial, OpinionWilliam NivenJune 18, 2021VR, Business

It’s Time to Optimise Your Google Business Page

If you are anything like me, when you hear of a business you might want to check out, you do 1 of 2 things. First, I might search the business on Instagram to get a feel of the company, OR I google them for directions, opening hours, reviews and photos.

While many business owners know the importance of keeping their Instagram up to date, they seem to think about their My Google Business Page rarely.

Editorial, OpinionWilliam NivenJune 9, 2021Blogging

Is Social Commerce the next big shift in Marketing?

The third quarter is usually retailers’ golden-hour; record profits, footfall and e-commerce sales have become the expected norm. 2020 marks a historic change.

Whilst we don’t want to start this off negatively, certain realities are hitting the commerce world. Footfall is down, spending is down year over year, and with so many people already out of work with a second wave coming, it doesn’t look like this Christmas is going to be anything like normal.

Editorial, Marketing, Opinion, Social MediaWilliam NivenOctober 16, 2020marketing, Digital Marketing

5 Ways How to Build a Strong Brand

Nike, Apple, Gymshark, Cadburys. For better or worse, these are the brands we hear about or acknowledge through advertising on a daily bases, but why?

The recent headlines declaring Gymshark becoming a billion dollar company, or Apple becoming a 2 Trillion dollar company didn’t happen by accident. Even with a financial downturn like never before, and a global pandemic, these companies haven’t felt the strain like others. These brands fall into the ‘Luxury’ brand category; each one has built an ethos around their products that isn’t easy to forget or turn away from, they make you believe that their products are better. Whether you love or hate Apple, you know that the quailty of the product is unmatched and the aftercare is second-to-none, their marketing tells you.

Editorial, Brand Trends, Branding, Marketing, OpinionWilliam NivenAugust 28, 2020Branding, marketing

How to Stay Ahead of the Game in 2020

2020 is set to be a hell of a year in the realm of design and marketing. Check out our latest article where we explore everything from Messaging Apps to Podcasts, and everything in between.

Social Media & the Mental Health Epidemic

2019 has been a divisive year for social media platforms. People are waking up to not only the good, but the bad aspects of spending too much time browsing Social networks and how it makes them feel.

In my role as a Digital Marketeer I advise clients on a daily basis on how to communicate impact-fully with their audiences. This ensures that I consider not only the effectiveness of the campaigns, but also the impact the messages we put out have on their clients, staff, customers and audiences.

Opinion, Social MediaWilliam NivenDecember 4, 2019Opinion, Social Advertising, Mental Health, MarketingComment

Sustainable Marketing from a Designer’s Perspective

As a diverse team of creatives, it’s our duty to devise and implement effective, innovative, clean, sustainable and fabulous marketing campaigns for our clients.

We’re not going to change habits overnight, but as creators and influencers we are socially responsible, so if we can focus on the little things and devise campaigns responsibly, with an eye on the environment, we will be doing our bit to help the planet going forward.

Opinion, Marketing, BrandingWilliam NivenNovember 1, 2019Branding, Sustainability, Eco, Print, Marketing, OpinionComment

JOURNAL

Keep up to date with our latest thoughts, news and events.

Is now the perfect time to invest in your team?

If you are a bit of a nerd like me, it is likely you would have heard the word Metaverse thrown around a lot in the headlines over the last six months. As we speak, mega-corporations such as Apple & Google are in a legal battle with Epic Games over app stores, payment systems and more.

Virtual reality (VR) training has the potential to transform business.

If you are anything like me, when you hear of a business you might want to check out, you do 1 of 2 things. First, I might search the business on Instagram to get a feel of the company, OR I google them for directions, opening hours, reviews and photos.

Nike, Apple, Gymshark, Cadburys. For better or worse, these are the brands we hear about or acknowledge through advertising on a daily bases, but why?

As a diverse team of creatives, it’s our duty to devise and implement effective, innovative, clean, sustainable and fabulous marketing campaigns for our clients.