Whilst we don’t want to start this off negatively, certain realities are hitting the commerce world. Footfall is down, spending is down year over year, and with so many people already out of work with a second wave coming, it doesn’t look like this Christmas is going to be anything like normal.
Read MoreA recent report published by the GlobalWebIndex found that two-thirds of consumers think they will continue to use social media the same way they have during the lockdown. The report found that 72% of social media users in the UK follow US Influencers and that they are spending more time on social media per day than before the lockdown.
Read MoreSo why do so many people say it’s a bad idea to open one? 90% of drop-ship stores fail in their first month, over 92% fail in the first six months and around 5% make it to their first year. People think that it will be a quick and easy way to get a few extra pennies a the end of the month, but it's not. It requires the same hard work and dedication any other business would take. One person’s bad experience doesn’t mean that’s it's not worth doing.
Read MoreIt has been one of the most discussed topics within the digital marketing arena in recent years; the question of which one is more effective – PPC or Social Media Marketing?
With social media advertising beginning to change the way we do social media marketing, it is a good idea to understand the difference between Pay-Per-Click (PPC) and social media advertising. PPC refers to paid advertising from “click ads” online. What this means is, you the business will pay for any click you get. In comparison social media ads like on Facebook, have you pay for ad space; any impressions or clicks you get do not change how much you spend on the ad.
In this article, we’re going to examine how the two ad platforms work so that you can consider where using one, or both, will be part of your wider digital marketing strategy.
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