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Essential Digital Marketing Tools For Any Effective Strategy
Essential Digital Marketing Tools For Any Effective Strategy

In this day and age, it’s all about working smarter, not harder. Using the right tools can be the difference between an effective marketing strategy and a big old mess. From automating tasks to gaining deep insights into your audience, these digital marketing tools have been created and honed over years in the industry so that you don’t have to step into the unknown without a map. Here, we explore some of the best digital marketing tools available that can help you supercharge your strategy.

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Marketing, Social MediaWilliam Nivensocial media marketing, marketingComment
8 Reasons Why You Should Hire a Professional Copywriter
8 Reasons Why You Should Hire a Professional Copywriter

A lot of business owners, marketing managers, SEO specialists and the like are perfectly capable of writing copy for a range of purposes. However, there are a lot of reasons why hiring a professional copywriter to do this for you can be a worthwhile investment. Whether it’s by eliminating grammatical mistakes, creating a consistent tone of voice or by simply giving you more time to focus on other tasks, we’re here to tell you why a professional copywriter can help your business…

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Marketing, Social Media, UNBXDWilliam NivenTeam, unbxd, Marketing, Social MediaComment
Welcoming Micky to the Team: Our New Digital Marketing Manager
Welcoming Micky to the Team: Our New Digital Marketing Manager

We are delighted to introduce the latest addition to our dynamic team at UNBXD - Micky, one of our new Digital Marketing Manager's. Micky's journey to joining our agency is not just impressive, but it's also a testament to her dedication and passion for digital marketing. In this post, we'll delve into Micky's professional journey and discover how she has become an integral part of UNBXD.

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Agency News, Marketing, Social Media, UNBXDWilliam NivenTeam, unbxd, Marketing, Social MediaComment
Quay Holidays: Boosting Conversions by +450% in just 3 Months
Quay Holidays: Boosting Conversions by +450% in just 3 Months

Quay Holidays has been providing quality family holidays in the Poole and Bournemouth areas for over 15 years. Founded in 2006 with just five properties, the company now boasts a portfolio of over 100 properties, ranging from cosy 1-bed apartments to spacious 5-bed houses. Their dedicated local team, based in Poole Old Town, excels at finding the perfect property for their clients and provides a stress-free full-management service for second homeowners.

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Agency News, Marketing, Social MediaWilliam NivenSuccess Story, Marketing, Social Media, Case StudyComment
Top Digital Marketing Trends to Look out for in 2023
Top Digital Marketing Trends to Look out for in 2023

The new year is finally upon us, and with resolutions and year-long goals come countless new trends and innovations. Join us while we explore some of the top digital marketing trends we’re excited for in 2023!

AR Experiences

Augmented Reality (AR) combines the real world with computer-generated content to create an interactive experience for users. This is no longer a futuristic dream - one third of Gen Z is expected to be shopping with AR by 2025.

When used in marketing, AR can allow customers to interact with products before they buy - for example, seeing how a new coffee table would look in their living room like IKEA Place or trying on different beauty products like Sephora’s Virtual Artist. 

Other brands have been digitalising their physical offering by creating virtual, interactive tours which allow users to explore a space, like StubHub’s app which allows users looking for Super Bowl tickets to view a 3D model of the stadium and the local area. Users can then use the AR to understand where their seats are, where they should park, and even the locations of pre-game events.

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Marketing, Editorial, Social MediaWilliam NivenMarketing
The Twitter Meltdown: Should you stop advertising your business on Twitter?
The Twitter Meltdown: Should you stop advertising your business on Twitter?

If you haven't been keeping up with all the news around Twitter, we don't blame you; it's a lot to take in. In the last two weeks alone, the company has descended into chaos.

Half the staff who worked for Twitter 7 days ago have been let go (he is now trying to get them back), the company has been removed from the stock exchange, users (including celebrities) are leaving the platform in droves, and some of the largest companies in the world, including Nestle, Sony and General Motors are halting all paid adverts on the platform.

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Editorial, Social MediaWilliam NivenMarketing
Digital Marketing: “Green Up” Your Act
Digital Marketing: “Green Up” Your Act

At UNBXD, we ensure to limit our environmental impact.

On April 22nd, we will be celebrating Earth Day’s 51st anniversary. On this occasion, big multinationals in various sectors foster sustainability and environmentally friendly solutions. With consumers caring more about their impact on the planet and scientists alerting us about the worrying state of the earth, it is high time to think about ways to limit the carbon footprint and have a sustainable presence online.

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Editorial, marketing, Agency News, Social MediaunbxdMarketing, Sustainability
SHOULD I BE USING TIKTOK TO GROW MY BUSINESS?
SHOULD I BE USING TIKTOK TO GROW MY BUSINESS?

If you aren’t showcasing your business on TikTok, you are not maximising your digital marketing potential.

At the beginning of 2018, TikTok had 70 Million users; by August 2021, that number had exploded to over 1 Billion active users. How did this happen, and why is it becoming a dominant Social Media Platform? Let us break it down simply for you.

The History of TikTok

You might not know it, but TikTok isn’t new; in fact, the app’s origins go back to 2016 when parent company ByteDance created an App called Douyin to compete with Musical.ly. In 2017, ByteDance brought the rival app and merged its 200,000,000 users with its own app to create TikTok.

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Editorial, Insights, Marketing, Social MediaWilliam Nivenmarketing
Optimising Digital Marketing Campaigns That Convert - InsideOut Drinks
Optimising Digital Marketing Campaigns That Convert - InsideOut Drinks

When Businesses come to UNBXD, they tend to think we only work with huge companies on campaigns that span every platform; while we enjoy this, we also love working with entrepreneurs and smaller, local businesses who have put their heart into their products.

Today we wanted to put the spotlight on one of our favourite marketing clients, InsideOut drinks. While we won’t disclose financial numbers for obvious reasons, we wanted to spotlight this client as they have been a dream to work with and let us use our knowledge and skills to build campaigns that convert!

When we launch new marketing campaigns, it’s easy to try and rush results and not let campaigns take the time they need to find their feet. For InsideOut, we have launched Digital Marketing campaigns on Social Media platforms, and bespoke Google Ad campaigns that continue to deliver better results each month. The team at InsideOut Drinks has been fantastic at listening to our feedback and coming up with ideas that they know their customers will love.

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Marketing, PPC, Social Media, Success StoriesWilliam NivenCase Study
What is Sustainable Marketing?
What is Sustainable Marketing?

The term "sustainability" encompasses a wide range of concepts. It began with a desire to protect the environment and has since expanded to include issues of gender, race, poverty, mental health, and other subjects. It's a sustainability issue if it concerns the plight of humans or the environment.

You guessed it right, sustainable marketing considers all of the issues we discussed earlier and attempts to help resolve some of them. A good product is no longer sufficient to win consumer's favour. Customers were looking for products that were not only of high quality but also aligned with their values. In essence, the concept of sustainable marketing states that an organisation should meet the needs of current customers without endangering future generations' ability to fulfil their own needs.

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Editorial, Marketing, Opinion, Social MediaWilliam Nivenmarketing, Sustainability
Generating Leads That Matter: 45% of Properties Reserved in 1 Month for Leading Property Developer
Generating Leads That Matter: 45% of Properties Reserved in 1 Month for Leading Property Developer

If you have run paid media campaigns before, you know that it can be tricky to find the perfect audience. Through hard work and exploring different demographics, we have managed to reserve 45% of one of Hurst & Hurst Estates within the first month of the development!

If you haven’t heard of them before, Hurst & Hurst Estates is an industry disrupter. Founded in 2014, they aim to be a force for innovation in the property development sector in Hampshire and Dorset that has not seen true innovation for over 100 years. In their own words, they want to deliver London quality homes throughout the region. The team is committed to providing the highest quality of products with maximum customer satisfaction.

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Marketing, PPC, Success Stories, Social MediaWilliam NivenCase Study
Introducing ClubHouse, Is This The Next Big Social Network?
Introducing ClubHouse, Is This The Next Big Social Network?

Part talkback radio, part phone conversation, part Houseparty, Clubhouse is an audio-chat-based social networking app.

Users can listen to discussions, interviews and debates between fascinating people on a range of subjects – it's almost like listening to a podcast, except live and with an additional element of exclusivity.

The clubhouse is invite-only. You can't just download it from the app store and create an account, and you've got to be invited to join the current participant. When you register, you could pick topics of interest, such as technology, books, business or health. The more information you provide the app about your preferences, the more chat rooms and individuals the app will recommend to follow or join.

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Editorial, Social MediaWilliam Nivensocial media, Marketing
War of the Titans: How Facebook & Apple’s Privacy war is going to affect your Social Ads Business
War of the Titans: How Facebook & Apple’s Privacy war is going to affect your Social Ads Business

If you have any interest in big tech you would have probably seen that Apple and Facebook are at war.

As Anti-trust hearings across the globe begin to take shape against big tech, some of the industry’s largest players have begun to draw lines in the sand. However, despite the heightened media attention and war of words, nothing here is new.

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Editorial, Social Media, TechWilliam NivenMarketing