If you’re a Reddit user yourself, you likely won’t be surprised to hear about the platform’s large gender gap - only 35% of Reddit’s users are women. This is around the same amount as X, which is the other social media platform with far more male users than any other gender.
Read MoreYour brand of choice will almost certainly have a big social media presence, whether it’s on TikTok, Instagram, Facebook, LinkedIn, or all of the above.
Read MoreIt’s well known that TikTok is particularly popular with younger generations, not least of all Gen Z, who are currently aged between 12 and 27. And we’ve got the stats to back this up: two thirds of all TikTok users are aged 34 or under, with those aged 18-24 making up the largest demographic.
Read MoreA lot of business owners, marketing managers, SEO specialists and the like are perfectly capable of writing copy for a range of purposes. However, there are a lot of reasons why hiring a professional copywriter to do this for you can be a worthwhile investment. Whether it’s by eliminating grammatical mistakes, creating a consistent tone of voice or by simply giving you more time to focus on other tasks, we’re here to tell you why a professional copywriter can help your business…
Read MoreIn today’s Q&A session, we’re shining the spotlight on the person behind most of our blogs - our copywriter, Bethany Piper. We’re aiming to find out how she combines her love for creative storytelling with the technical demands of SEO to produce high-quality, compelling copy for a range of platforms and industries, plus top tips on her process - including how she overcomes writer’s block…
Read MoreWelcome to our latest Team Spotlight & Q&A session, where we delve into the minds of our brilliant team members. Today, we're sitting down with Jonathan, one of our lead PPC managers, to unravel the mysteries behind successful PPC campaigns. Jonathan's journey into the world of PPC began with a passion for the intersection of creativity and analytics, eventually leading him to manage complex digital landscapes. Join us as we explore his insights into the evolution of PPC advertising, strategies for success, and the ever-changing dynamics of digital marketing.
Read MorePay-per-click advertising - known as PPC - is a common form of digital marketing which allows businesses to run advertising campaigns on platforms such as Google Ads. PPC can be an accessible and cost-effective advertising method, as businesses accrue costs only when their adverts are actually clicked.
Read MoreAs a platform where a simple photo of an egg was the most-liked post for nearly four years, Instagram is full of surprises. On the whole, it’s a visually-driven platform with a vast user base, and it offers an unparalleled opportunity to connect with potential customers and promote products or services.
Read MoreWe are delighted to introduce the latest addition to our dynamic team at UNBXD - Micky, one of our new Digital Marketing Manager's. Micky's journey to joining our agency is not just impressive, but it's also a testament to her dedication and passion for digital marketing. In this post, we'll delve into Micky's professional journey and discover how she has become an integral part of UNBXD.
Read MoreWaterside Wines are popping a bottle or two to celebrate their recent brand redesign success!
UNBXD have been working closely with this family-run Wine Merchant to increase their brand awareness and sales through a brand identity redesign and e-commerce development project.
We also assisted them with Product Design, Packaging, Signage, Content Creation, Hosting & Maintenance, and Strategic Digital Marketing to really keep their brand fresh and consistent as well as boosting conversions.
Read MoreQuay Holidays has been providing quality family holidays in the Poole and Bournemouth areas for over 15 years. Founded in 2006 with just five properties, the company now boasts a portfolio of over 100 properties, ranging from cosy 1-bed apartments to spacious 5-bed houses. Their dedicated local team, based in Poole Old Town, excels at finding the perfect property for their clients and provides a stress-free full-management service for second homeowners.
Read MoreLuckily, there are specialist digital marketing agencies out there who can support your online presence and help you make the most of it. But that poses a whole new challenge: which digital marketing agency should you choose?
Read MoreOn our recent expedition into the wilderness of Google, we found ourselves trekking through endless lists of social media holidays for every single day of the year. Whilst it’s good to know National Wine Day is on the 25th of May, this might not be relevant for a company selling children’s books. Similarly, National Grammar Day (4th of March) may be off-topic for your local bakery - they should probably wait until the following Monday, when British Pie Week begins (yum).
Figuring out which dates are relevant for the UK vs the US can also pose a challenge - luckily, we’ve compiled a list of 2023’s biggest dates for your marketing calendar in the UK. From awards shows and sporting events to religious observances and bank holidays, this is your one-stop-shop for all you need to plan for this year.
Read MoreAugmented Reality (AR) combines the real world with computer-generated content to create an interactive experience for users. This is no longer a futuristic dream - one third of Gen Z is expected to be shopping with AR by 2025.
When used in marketing, AR can allow customers to interact with products before they buy - for example, seeing how a new coffee table would look in their living room like IKEA Place or trying on different beauty products like Sephora’s Virtual Artist.
Other brands have been digitalising their physical offering by creating virtual, interactive tours which allow users to explore a space, like StubHub’s app which allows users looking for Super Bowl tickets to view a 3D model of the stadium and the local area. Users can then use the AR to understand where their seats are, where they should park, and even the locations of pre-game events.
Read MoreIf you think of a great advert you have seen in the past, you may think of the gorilla from Cadburys, the annual John Lewis Christmas adverts or the cheeky skittles adverts.
What do all of these have in common? They are not focused on their core product; they are selling an emotion. Whether it's laughter, heartfelt emotion or second-hand embarrassment.
The advertisers are creating a memorable advert that you would want to share with your friends. Everyone has had a Cadbury's chocolate bar before, but only some have seen a Gorilla playing the drums to Phil Collins's 'In the Air Tonight'. I bet you are playing it in your head as you read this.
Read MoreHalf the staff who worked for Twitter 7 days ago have been let go (he is now trying to get them back), the company has been removed from the stock exchange, users (including celebrities) are leaving the platform in droves, and some of the largest companies in the world, including Nestle, Sony and General Motors are halting all paid adverts on the platform.
Read MoreBiotiful approached UNBXD with the exciting opportunity to launch a new digital marketing campaign across multiple social platforms promoting a range of their delicious products. We worked closely with our Media buying team, who also launched a TV spot with some of the biggest networks in the UK, including Channel 4 and their portfolio of partners.
Read MoreOn April 22nd, we will be celebrating Earth Day’s 51st anniversary. On this occasion, big multinationals in various sectors foster sustainability and environmentally friendly solutions. With consumers caring more about their impact on the planet and scientists alerting us about the worrying state of the earth, it is high time to think about ways to limit the carbon footprint and have a sustainable presence online.
Read MoreThis is likely due to several factors. The first is that 99% of emails we receive are boring or the promotions included are not worth taking, and the second is the new laws introduced into the EU to protect your privacy. Thankfully, the days of receiving emails from companies you have never heard of offering your offers on foot creams are gone.
Like all relationships, keeping your customers invested in your brand requires understanding and care. What are they looking for? Why have they subscribed to get emails from me? Do they want to see this?. These are the questions you should be asking every time you create a new email campaign.
Email might be one of the oldest digital marketing tools available to us, but it’s still an avenue every business should utilise.
Read MoreThe video game industry used to be reasonably straightforward. Gamers would go to the shop, buy a cartridge (or, later, a disc), and then play on a console or computer at home. Console video games, which are played on systems such as the Playstation and Xbox, are still common. However, they are no longer the market's largest segment. Mobile games continue to consume a more significant portion of the video game market. The demographics of video game users have shifted as well. Exact figures are tough to obtain, but the Entertainment Software Association, for example, reports that about 41% of gamers are now female.
Here's how the video game industry is influencing marketing and brand interaction.
By far, the most significant change in the video game industry over the last decade has been the ability to play games on smartphones. The business models differ, but in most cases, game developers build "freemium" titles – games that are free to download and play but have in-app purchases (IAP) to improve the experience. Others use in-app advertisements, product placements, or a mix of the above.
Read More
