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Posts tagged Marketing

Turning Comfort into Conversions: UNBXD Partners with Sienna London

Turning Comfort into Conversions: UNBXD Partners with Sienna London

We’re thrilled to announce that Sienna London, a pioneering brand in women’s sleepwear and underwear, has partnered with UNBXD to elevate their digital presence and drive online sales. Founded in 2021, Sienna London is dedicated to empowering women through beautifully designed pyjamas and underwear that combine comfort, innovation, and elegance.

This partnership represents an exciting opportunity to help Sienna London grow their brand and connect with more women who value stylish, high-quality apparel designed to inspire confidence and self-assurance.

Marketing, Agency NewsWilliam NivenNovember 21, 2024Sienna London, Marketing, Shopify, PPCComment

Benefits and Limitations of Advertising on Reddit

Benefits and Limitations of Advertising on Reddit

If you’re a Reddit user yourself, you likely won’t be surprised to hear about the platform’s large gender gap - only 35% of Reddit’s users are women. This is around the same amount as X, which is the other social media platform with far more male users than any other gender.

MarketingWilliam NivenApril 12, 2024Advertising, MarketingComment

8 Reasons Why You Should Hire a Professional Copywriter

8 Reasons Why You Should Hire a Professional Copywriter

A lot of business owners, marketing managers, SEO specialists and the like are perfectly capable of writing copy for a range of purposes. However, there are a lot of reasons why hiring a professional copywriter to do this for you can be a worthwhile investment. Whether it’s by eliminating grammatical mistakes, creating a consistent tone of voice or by simply giving you more time to focus on other tasks, we’re here to tell you why a professional copywriter can help your business…

Marketing, Social Media, UNBXDWilliam NivenDecember 15, 2023Team, unbxd, Marketing, Social MediaComment

Bethany's Copywriting Journey: From Reading to Writing and Beyond

Bethany's Copywriting Journey: From Reading to Writing and Beyond

In today’s Q&A session, we’re shining the spotlight on the person behind most of our blogs - our copywriter, Bethany Piper. We’re aiming to find out how she combines her love for creative storytelling with the technical demands of SEO to produce high-quality, compelling copy for a range of platforms and industries, plus top tips on her process - including how she overcomes writer’s block…

Agency News, Marketing, InsightsWilliam NivenDecember 13, 2023Team, Marketing, Insights, PPCComment

From Clicks to Conversions: Jonathan's Journey in the PPC Universe!

From Clicks to Conversions: Jonathan's Journey in the PPC Universe!

Welcome to our latest Team Spotlight & Q&A session, where we delve into the minds of our brilliant team members. Today, we're sitting down with Jonathan, one of our lead PPC managers, to unravel the mysteries behind successful PPC campaigns. Jonathan's journey into the world of PPC began with a passion for the intersection of creativity and analytics, eventually leading him to manage complex digital landscapes. Join us as we explore his insights into the evolution of PPC advertising, strategies for success, and the ever-changing dynamics of digital marketing.

Agency News, Marketing, Tech, InsightsWilliam NivenDecember 6, 2023Team, Marketing, Insights, PPCComment

Why Your PPC Isn't Working

Why Your PPC Isn't Working

Pay-per-click advertising - known as PPC - is a common form of digital marketing which allows businesses to run advertising campaigns on platforms such as Google Ads. PPC can be an accessible and cost-effective advertising method, as businesses accrue costs only when their adverts are actually clicked.

Marketing, Social Media, UNBXDWilliam NivenDecember 5, 2023Team, unbxd, Marketing, Social MediaComment

Benefits & Limitations Of Advertising On Instagram

Benefits & Limitations Of Advertising On Instagram

As a platform where a simple photo of an egg was the most-liked post for nearly four years, Instagram is full of surprises. On the whole, it’s a visually-driven platform with a vast user base, and it offers an unparalleled opportunity to connect with potential customers and promote products or services.

Marketing, Social Media, UNBXDWilliam NivenNovember 24, 2023Team, unbxd, Marketing, Social MediaComment

Welcoming Micky to the Team: Our New Digital Marketing Manager

Welcoming Micky to the Team: Our New Digital Marketing Manager

We are delighted to introduce the latest addition to our dynamic team at UNBXD - Micky, one of our new Digital Marketing Manager's. Micky's journey to joining our agency is not just impressive, but it's also a testament to her dedication and passion for digital marketing. In this post, we'll delve into Micky's professional journey and discover how she has become an integral part of UNBXD.

Agency News, Marketing, Social Media, UNBXDWilliam NivenNovember 6, 2023Team, unbxd, Marketing, Social MediaComment

Waterside Wines: +100% Increase in Sales & Conversions following Brand Refresh

Waterside Wines are popping a bottle or two to celebrate their recent brand redesign success!

UNBXD have been working closely with this family-run Wine Merchant to increase their brand awareness and sales through a brand identity redesign and e-commerce development project.

We also assisted them with Product Design, Packaging, Signage, Content Creation, Hosting & Maintenance, and Strategic Digital Marketing to really keep their brand fresh and consistent as well as boosting conversions.

Agency News, Branding, Marketing, Insights, Web DesignWilliam NivenOctober 25, 2023Case Study, Success Story, Marketing, Web Development, BrandingComment

Quay Holidays: Boosting Conversions by +450% in just 3 Months

Quay Holidays: Boosting Conversions by +450% in just 3 Months

Quay Holidays has been providing quality family holidays in the Poole and Bournemouth areas for over 15 years. Founded in 2006 with just five properties, the company now boasts a portfolio of over 100 properties, ranging from cosy 1-bed apartments to spacious 5-bed houses. Their dedicated local team, based in Poole Old Town, excels at finding the perfect property for their clients and provides a stress-free full-management service for second homeowners.

Agency News, Marketing, Social MediaWilliam NivenOctober 5, 2023Success Story, Marketing, Social Media, Case StudyComment

How to Choose the Best Digital Marketing Agency for Your Business

How to Choose the Best Digital Marketing Agency for Your Business

Carving out a space for your brand in the online world is much easier said than done. Trends move quickly - how often do you hear about something, just to find out that it was last month’s trend, and the internet has moved on to something new?

Luckily, there are specialist digital marketing agencies out there who can support your online presence and help you make the most of it. But that poses a whole new challenge: which digital marketing agency should you choose?

Editorial, MarketingWilliam NivenMarch 2, 2023Marketing, Creative Agency

Key Dates for for your 2023 Marketing Calendar in the UK

Key Dates for for your 2023 Marketing Calendar in the UK

On our recent expedition into the wilderness of Google, we found ourselves trekking through endless lists of social media holidays for every single day of the year. Whilst it’s good to know National Wine Day is on the 25th of May, this might not be relevant for a company selling children’s books. Similarly, National Grammar Day (4th of March) may be off-topic for your local bakery - they should probably wait until the following Monday, when British Pie Week begins (yum).

Figuring out which dates are relevant for the UK vs the US can also pose a challenge - luckily, we’ve compiled a list of 2023’s biggest dates for your marketing calendar in the UK. From awards shows and sporting events to religious observances and bank holidays, this is your one-stop-shop for all you need to plan for this year.

Marketing, EditorialWilliam NivenJanuary 24, 2023Marketing

The Power of Good TV Ads

The Power of Good TV Ads

If you think of a great advert you have seen in the past, you may think of the gorilla from Cadburys, the annual John Lewis Christmas adverts or the cheeky skittles adverts.

What do all of these have in common? They are not focused on their core product; they are selling an emotion. Whether it's laughter, heartfelt emotion or second-hand embarrassment.

The advertisers are creating a memorable advert that you would want to share with your friends. Everyone has had a Cadbury's chocolate bar before, but only some have seen a Gorilla playing the drums to Phil Collins's 'In the Air Tonight'. I bet you are playing it in your head as you read this.

Editorial, MarketingWilliam NivenDecember 19, 2022Marketing

Success Stories: Launching the UK’s Largest Kefir campaign for Biotiful Gut Health!

Success Stories: Launching the UK’s Largest Kefir campaign for Biotiful Gut Health!

If you haven't heard of them before, Biotiful produces cultured Kefir Dairy drinks and snacks using British milk and the ancient fermentation method. The result? Cultured milk drinks and snacks that are naturally low in sugar, full of gut-friendly cultures and high in protein.

Biotiful approached UNBXD with the exciting opportunity to launch a new digital marketing campaign across multiple social platforms promoting a range of their delicious products. We worked closely with our Media buying team, who also launched a TV spot with some of the biggest networks in the UK, including Channel 4 and their portfolio of partners.

MarketingWilliam NivenMay 19, 2022PPC, Marketing, Success Story, Case Study

Digital Marketing Tools: The History of Email

Digital Marketing Tools: The History of Email

When new clients come to us, you would be surprised by the number of companies that don’t think about using email marketing to contact their existing customers and expanding their marketing funnel.

This is likely due to several factors. The first is that 99% of emails we receive are boring or the promotions included are not worth taking, and the second is the new laws introduced into the EU to protect your privacy. Thankfully, the days of receiving emails from companies you have never heard of offering your offers on foot creams are gone.

Like all relationships, keeping your customers invested in your brand requires understanding and care. What are they looking for? Why have they subscribed to get emails from me? Do they want to see this?. These are the questions you should be asking every time you create a new email campaign.

Email might be one of the oldest digital marketing tools available to us, but it’s still an avenue every business should utilise.

Editorial, marketingWilliam NivenApril 13, 2022Marketing, Email Marketing