Your website is like a virtual storefront for your business, with your landing page acting as your shop window - the first point of contact for potential customers.
If you’re anything like me, you love a bit of window shopping. Easily discovering what a shop has to offer without having to go in until I’m sure I’m interested? Count me in. And the same goes for online shopping.
Your landing page should show your audience exactly what you’re offering and why they should be interested in it. You want to persuade them to push open the figurative door and step inside. And then, hopefully, make a purchase.
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