With the turn of the year, every industry looks to the future, focusing on the upcoming trends of the next twelve months. The graphic design industry is no different, and just like any other sector, it’s important to preempt the changes in the popularity of certain design aspects.
Read MoreHave you ever clicked a link on your phone only to be brought to… nothing but the top left corner of a website?
How about a website with text so small you’d need a magnifying glass to read it (what is this, text for ants?), or a page with way too many columns to juggle on such a small screen?
Read MoreStaring at page after page of data in an Excel spreadsheet is a shore-fire way to get a headache. But if you’ve spent so much time, effort and money gathering this data, you want people to see it!
Read MoreX is used around the globe, with millions of users logging in every day from nearly every continent. (We’re not counting Antarctica, though we imagine those working there need to get their daily social media fix from somewhere!)
Read MorePNG, JPG, GIF, SVG, PDF… why can’t we just pick one universal image format and be done with it?
Read MoreYou may see PPC as just another one of the many digital marketing acronyms scattered across the industry. However, knowing the benefits of using PPC and understanding exactly how it works can be invaluable for your business.
Read MoreWhen you’re choosing the perfect brand colours for your business, it can be tempting to pick your favourites. However, pink might not be the best choice for a lemon-flavoured drink, just as yellow might not be the best choice for a designer brand.
Read MoreYour brand’s logo is used everywhere. On a website, social media profiles, business cards, adverts, videos, uniforms, posters, emails - even down to those novelty company pens you’ve got your eye on. If you need to redesign your logo or rebrand later down the line, it can take a lot of time and effort, cost a lot of money, and lose you a lot of that hard-earned brand recognition we’re always banging on about.
Read MoreLinkedIn: the world’s largest professional network, and an essential platform for anyone looking to make their way in the competitive business world. You might view it as one of the newer social media platforms, but LinkedIn is in fact older than Facebook, YouTube AND the hit 2004 Disney movie The Incredibles. Can you believe that?
Read MoreWith more and more of us working from home, it’s more important than ever to find the right tools to maximise efficiency and productivity within your team. There are a huge number of apps out there, all with features and capabilities designed to put your business on the path to success. With the right tools at your disposal, you can streamline tasks, enhance collaboration, and make the most of your time.
Keep reading to get a quick overview on a range of apps that can supercharge your workplace productivity. From project management to communication and everything in between, discover how these apps can transform the way you work and help you achieve more in less time.
Say goodbye to inefficiency and hello to a more productive workday!
Read MoreIf you’re anything like me, you love a bit of window shopping. Easily discovering what a shop has to offer without having to go in until I’m sure I’m interested? Count me in. And the same goes for online shopping.
Your landing page should show your audience exactly what you’re offering and why they should be interested in it. You want to persuade them to push open the figurative door and step inside. And then, hopefully, make a purchase.
Read MoreWhether you're an established company or a burgeoning startup, understanding the intricacies and impact of branding is essential for staying ahead in the competitive market. In this blog, we will delve into a collection of statistics that shed light on the significance of branding, its effects on consumer behaviour, and its power to shape the future of businesses.
Read MoreCreating the perfect logo isn’t easy, but the rewards are endless. There’s so many ingredients you’ll think you’re making a gluten free cake: how are you meant to balance them all?
Incorporating your brand identity into your logo, as well as conveying your message and designing something which actually looks good can be very challenging, especially if you’re not sure what you want. Check out our blog on common logo design mistakes for some tips before you begin.
In this blog, our focus is on marketers, as we embark on a journey to uncover the intricacies of this new platform, shed light on its intended purpose, and examine the current landscape within the realm of Twitter. Join us as we explore the potential opportunities and challenges this new Meta offering presents for marketers and advertisers alike.
Read MoreWe’re spoilt for choice when it comes to content types in digital marketing - so much so that it can be overwhelming. You’ve got something to shout about, but how should you do it? With a short, snappy TikTok? A quick Instagram Live? How about an in-depth blog, or should you create an infographic to get the message across?
The misuse of various content formats can dilute your message or cause it to become lost in a sea of abandoned blogs and unwatched videos. Low-quality posts are one of the biggest social media mistakes a brand can make, so understanding when and where to use the most popular types of content is a crucial part of any effective digital marketing strategy.
The world is inundated with adverts: in fact, we each see an estimated maximum of 10,000 individual adverts every day. That’s 10,000 images, videos, articles, banners and pop-ups all vying for your attention. How can they possibly stand out from one another?
Research by Accenture into ad personalisation has shown that 75% of consumers are actually more likely to buy from a retailer that recognises them by name or recommends options based on their past purchases. After all, if someone calls your name, you’re going to look, right?
In the fast-paced digital landscape, social media channels have become essential platforms for marketers to connect with their target audience. However, with numerous options available, it can be challenging for marketers to determine which channels are worth their investment.
Read MoreYou can spend countless hours building a beautiful, aesthetically pleasing e-commerce website, but if you don’t implement the right features, it can be challenging to reach your business goals. There are a lot of options out there, with website builders such as Wordpress and Squarespace offering hundreds of elements for you to consider.
In this article, we’ll be taking you through some of our must-have features for e-commerce websites.
Read MoreThe world is full of trends to keep up with. Which jeans are in: skinny or wide? Is your friend’s mullet cool or dated? Should I throw away my galaxy print leggings or could they make a comeback?
The latest trends in video production evolve alongside the platforms we consume them on. Before the age of the internet, you’d only see marketing videos on television in the form of adverts - this changed when YouTube was born in 2005. Since then, the way consumers view video content has continued to evolve with the rise and fall of a variety of social media platforms, ever-influenced by the age and priorities of consumers.
So, where are we now? Keep reading for our list of the most popular video production trends in 2023!
