On April 22nd, we will be celebrating Earth Day’s 51st anniversary. On this occasion, big multinationals in various sectors foster sustainability and environmentally friendly solutions. With consumers caring more about their impact on the planet and scientists alerting us about the worrying state of the earth, it is high time to think about ways to limit the carbon footprint and have a sustainable presence online.
Read MoreAs many of you are probably aware, sustainability and climate change have become an area many of our employees are passionate about. We are actively working to do what we can to reduce it.
While some employees have switched to EV’s and reduced Meat consumption/Gone Vegan, as a company, we have been looking at ways we can improve our organisational footprint. Before the pandemic, we would travel internationally multiple times a year for meetings with new clients; unless essential, we try and push for meetings via Zoom or wait for our paths to cross with personal trips. We are also very aware that not all the products we buy are made with environmental impact in mind. While we are mainly digital, we now look for companies that offer sustainable alternatives for note pads, pens and office equipment.
Read MoreIn September, we pledged to become Carbon Neutral within all our business processes by December 2021. We are well on our way and have some exciting updates to share today.
We have jumped from planting 60 trees per month to 168 as our team has grown to a total of 1,753 trees in your forest, plus we have now offset 107.72 Tones of Carbon! 🌳
Read MoreWe are going from planting 60 Trees per month to 168 with the incredible team over at Ecologi. If you haven’t seen what they do, we highly suggest visiting their website for more information on their projects worldwide to build a sustainable future for all of us.
Read MoreYou guessed it right, sustainable marketing considers all of the issues we discussed earlier and attempts to help resolve some of them. A good product is no longer sufficient to win consumer's favour. Customers were looking for products that were not only of high quality but also aligned with their values. In essence, the concept of sustainable marketing states that an organisation should meet the needs of current customers without endangering future generations' ability to fulfil their own needs.
Read MoreTo celebrate Earth Day 2020, we have signed up to @offset earth to help us become carbon neutral. In just 1 month, we have already planted 110 trees in Madagascar, and our Carbon reduction is already at 5.83 tones.
Read MoreWe’re not going to change habits overnight, but as creators and influencers we are socially responsible, so if we can focus on the little things and devise campaigns responsibly, with an eye on the environment, we will be doing our bit to help the planet going forward.
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