Branding & Web Transformation for Child Consultancy Platform, 'Cocoro'

Cocoro, a fantastic platform offering consultancy for parents and parents-to-be of all ages, approached us with their vision, and we were thrilled to be entrusted with the task of re-establishing their brand identity and online presence. Our talented team at UNBXD put their skills to the test, and the results are beyond our expectations!

To give Cocoro a distinctive and captivating style, we decided to embrace digital hand-drawing using the incredible Procreate software. The end result is a visually stunning brand that exudes uniqueness and creativity. The carefully crafted abstract shapes symbolise the core values of "family unity" and "support," coming together harmoniously. We opted for a colour palette inspired by nature and cleansing, ensuring a warm and inviting aesthetic.

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50 Must-Have Features on Your E-Commerce Website

E-commerce websites are a dime a dozen these days, with an estimated 12 to 24 million e-commerce websites across the globe. However, less than 1 million of e-commerce websites sell more than $1000 every year.

You can spend countless hours building a beautiful, aesthetically pleasing e-commerce website, but if you don’t implement the right features, it can be challenging to reach your business goals. There are a lot of options out there, with website builders such as Wordpress and Squarespace offering hundreds of elements for you to consider. 

In this article, we’ll be taking you through some of our must-have features for e-commerce websites.

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Welcome to the UNBXD family, Quay Holidays

Quay Holidays, the premier holiday rental agency, is all about creating unforgettable experiences along the beautiful coastal town of Poole, Dorset. With UNBXD’s Marketing expertise and creative prowess, we are joining forces to elevate their online presence to new heights! Our team will provide Quay Holidays with Organic and Paid Digital Marketing, Blogging, PPC & Content Creation Support.

Together, we aim to showcase the stunning destinations, breathtaking accommodations, and incredible activities they offer to holidaymakers 🌞

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Welcome back to the UNBXD family, Hurst & Hurst

Hurst & Hurst Estates is an industry disrupter. Founded in 2014, they aim to be a force for innovation in the property development sector in Hampshire and Dorset. In their own words, they want to deliver London-quality homes throughout the region. The team is committed to providing the highest quality of products with maximum customer satisfaction.

Our Marketing team is developing the H&H Digital Marketing strategy with the same approach. Creating clear objectives, high-quality communication strategy and engaging visuals to sell their incredible new developments utilising Social Ads and PPC.

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The Most Popular Video Production Trends in 2023

The world is full of trends to keep up with. Which jeans are in: skinny or wide? Is your friend’s mullet cool or dated? Should I throw away my galaxy print leggings or could they make a comeback?


The latest trends in video production evolve alongside the platforms we consume them on. Before the age of the internet, you’d only see marketing videos on television in the form of adverts - this changed when YouTube was born in 2005. Since then, the way consumers view video content has continued to evolve with the rise and fall of a variety of social media platforms, ever-influenced by the age and priorities of consumers.


So, where are we now? Keep reading for our list of the most popular video production trends in 2023!


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Digital Marketing Acronyms You Should Know - UNBXD Glossary

You’re probably in a hurry, so we’ll keep this short - we’re here to talk to you about acronyms. 

Who has time to say the full names of everything nowadays? LOL, WFH, IKEA… (yeah, we had no idea the last one was an acronym either). 
Our point is: acronyms are everywhere, and the world of digital marketing is no different. It can be hard to keep up with every single one, so we’ve made a handy glossary with some of the most common digital marketing acronyms that you need to know!

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Tips for Keeping a Remote Team Engaged Post-Covid

We don’t need to remind you of what happened in March 2020 - none of us will be forgetting that in a hurry. In a matter of months, the percentage of people working from home in the UK went from just a few percent to nearly half of all workers in the country, and this has kickstarted a new era of working.

Here at UNBXD, it was no different. When the pandemic hit, we switched our entire team to remote working. We opened a new office space in 2022, and 75% of our team is still fully remote, with the rest enjoying a flexible hybrid structure where the office is available for them to use whenever they want.

85% of people working from home are keen on this idea of hybrid working, and 78% of workers say their work life balance is better when working from home. But whilst remote working comes with benefits for many, there are some challenges to be aware of, which can lead to team members becoming disengaged. 

Remote working is here to stay, so keep reading for our insights into remote employee engagement.

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Augment Your Reality: the Rise of AR in Marketing

We certainly won’t be the first people to tell you that the marketing world moves quickly, and we won’t be the last. Trends ebb and flow, with consumers’ interests constantly evolving as they look towards the next big ‘thing’ - and it’s always been this way.

The invention of mass printing in the 15th century eventually led to the production of the first magazines in the 1700s. A century later, businesses began to advertise on posters and billboards, and the early 1900s brought the rise of radio advertising, followed by television ads and telemarketing. By the time we reach the turn of the millennium, marketing trends and tactics were developing more and more quickly within the new digital age. 

Search Engine Optimisation (SEO), blogging, social media marketing, e-commerce and email marketing were some of the trends we saw rise in the 00s. The following decade saw the maturation of many of these tactics as more people began to use smartphones and social media. High-quality, engaging content marketing, video marketing and influencer marketing all became popular in the 2010s.

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Busting Common PPC Myths

We’ve all fallen victim to believing in a myth, whether we know it or not. Some are totally harmless, like how we believe goldfish have three-second memories when really, their memory span could be up to five months long. Others shape the way we do certain things, such as drinking eight glasses of water every day (the ideal amount changes from person to person) or adding salt to water to make it boil faster (the difference is actually negligible). 


You can probably find a myth about any topic you can think of, and the world of PPC is no different. It’s important to fully understand exactly what you’re getting into when you spend money on marketing, including how much time and money you’ll be putting in and the results you can expect.

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Just Browsing: How to Reduce Online Shopping Cart Abandonment

Sometimes, I wish I could view a list of every item I’ve ever added into an online shopping cart and then abandoned. All the lost trinkets I decided I didn’t need, the furniture I realised wouldn’t match my wallpaper, or the outfits I knew would never arrive in time. A gallery of things I once wanted, but never ended up getting. 

I’d hazard a guess that you feel the same, as almost 70% of all online shopping carts are abandoned by shoppers. In other words, only 3 in every 10 customers who begin filling their carts end up making a purchase. That’s a lot of figuratively lost bits and bobs, and a lot of lost revenue for businesses.

Research has found many reasons as to why consumers abandon carts, but luckily, there are things you can do to reduce the impact of these factors when customers are browsing your own ecommerce website. Keep reading to find out how to reduce your business’ online shopping cart abandonment rates…

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From Zero to 17K+ Daily Impressions: All Square Lighting's Journey to SEO Triumph

All Square Lighting is a company that specialises in high-end lighting fixtures for commercial and residential properties. Their products are well-crafted, focusing on energy efficiency and elegant design. Despite their high-quality products, they needed in-depth SEO integration to improve their online presence after switching to a new website. Their organic traffic went from a healthy amount to barely anything. Being a long standing client of UNBXD, this is when they approached us to assist them with their SEO strategy.

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How to Choose the Best Digital Marketing Agency for Your Business

Carving out a space for your brand in the online world is much easier said than done. Trends move quickly - how often do you hear about something, just to find out that it was last month’s trend, and the internet has moved on to something new? 

Luckily, there are specialist digital marketing agencies out there who can support your online presence and help you make the most of it. But that poses a whole new challenge: which digital marketing agency should you choose?

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Team Spotlight, Jonathan!

TODAY WE SIT DOWN WITH OUR PPC MANAGER JONATHAN TO LEARN A BIT MORE ABOUT WHAT HE ENJOYS IN AND OUTSIDE OF WORK.

Tell us about yourself?

Hi! I'm Jonathan; I have been working in digital marketing for a few years now, ever since I started my own e-commerce business at university, which taught me how to use everything from google ads to social media and web design. Over the past year or so, I have specialised in PPC advertising and how to fully optimise a campaign and make it the most cost-effective way to market a business. I moved to Dorset a year and a half ago from the lake district and love life where it's nice and warm.

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Agency NewsWilliam NivenTeam
Statistics Every UK Start-up Entrepreneur Should Know in 2023

The world of start-ups is fast-paced and evolves quickly. If you’re a start-up entrepreneur or about to be, you don’t have time to trawl the internet looking for statistics relevant to your business to help shape your plans. 

The bad news is that a quick Google search for start-up statistics yields many US-based results. Very useful if you’re launching your business in Los Angeles, not so much when you’re in London. 

The good news is that we’ve done the leg-work for you: keep reading to learn 24 up-to-date, UK-based statistics about the crazy world of start-up business.

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KASE Construct: Branding, Web, UI/UX Design

In November we gave you a sneak peek at our Branding for KASE Construct; today, we are showing off our new case study, which takes a deep dive into the theory behind our branding identity design, alongside a look at their newly designed Website!

KASE Construct is all about precision craftsmanship, so we wanted to ensure their new brand identity was created with this in mind. We designed the monogram using a dotted grid surrounded by a square, representing the pure craftsmanship of the three cores of the brand, Plan, Design and build. Visually, this leans towards architecture and precise engineering; we custom-designed the 'K' within the monogram to sit precisely on the grid.

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UKFT ACADEMY: LMS E-Commerce Web Design & Development

UKFT are the UK’s largest fashion and textile network. As part of the company network, UKFT Academy was created to support high-quality training in the industry, providing engaging content and essential skills to those looking to start a career or progress in textiles.

UNBXD was approached by UKFT collectively with the task of creating a new brand identity and websites for 3 of their businesses including an Online LMS (learning management system) called UKFT Academy.

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Five Common Logo Design Mistakes, and How To Fix Them

60% of consumers avoid brands with ugly logos. First impressions matter, and there’s no do-overs. That’s a lot of pressure. 

Whether you're designing your own logo or creating one for someone else, there are so many hidden traps you’ll think you’re in an Indiana Jones film. We’ve compiled a list of some of the most common logo design mistakes and even included how best to avoid them, so you can jump, swing and roll your way to the ultimate treasure: success!

Lack of research

Think about it: why are you creating a logo? Generally, logos are a form of communication. They’re a way for you to instantly express the essence of your business to potential customers and build your brand recognition in your industry. Different industries have different design best practices and target audiences with varying preferences, so it’s important to have a strong understanding of what your customers are looking for.

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Key Dates for for your 2023 Marketing Calendar in the UK

On our recent expedition into the wilderness of Google, we found ourselves trekking through endless lists of social media holidays for every single day of the year. Whilst it’s good to know National Wine Day is on the 25th of May, this might not be relevant for a company selling children’s books. Similarly, National Grammar Day (4th of March) may be off-topic for your local bakery - they should probably wait until the following Monday, when British Pie Week begins (yum). 

Figuring out which dates are relevant for the UK vs the US can also pose a challenge - luckily, we’ve compiled a list of 2023’s biggest dates for your marketing calendar in the UK. From awards shows and sporting events to religious observances and bank holidays, this is your one-stop-shop for all you need to plan for this year.

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Top Digital Marketing Trends to Look out for in 2023

The new year is finally upon us, and with resolutions and year-long goals come countless new trends and innovations. Join us while we explore some of the top digital marketing trends we’re excited for in 2023!

AR Experiences

Augmented Reality (AR) combines the real world with computer-generated content to create an interactive experience for users. This is no longer a futuristic dream - one third of Gen Z is expected to be shopping with AR by 2025.

When used in marketing, AR can allow customers to interact with products before they buy - for example, seeing how a new coffee table would look in their living room like IKEA Place or trying on different beauty products like Sephora’s Virtual Artist. 

Other brands have been digitalising their physical offering by creating virtual, interactive tours which allow users to explore a space, like StubHub’s app which allows users looking for Super Bowl tickets to view a 3D model of the stadium and the local area. Users can then use the AR to understand where their seats are, where they should park, and even the locations of pre-game events.

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