Typography is the art of arranging types to create visually pleasing, interesting, and effective text through the careful selection of typefaces, font sizes, line lengths, and spacing.
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In a world buzzing with constant stimulation and information overload, there's a quiet revolution taking place - one that speaks volumes through its silence. Over the last century, minimalism has shown us that less isn't just more; it's a mantra for clarity, elegance, and timelessness.
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A couple of months ago, we took a look at some of the best rebrands around. From Starbucks’ slow streamlining of their logo to the pivot towards healthiness from McDonald’s, these brands managed to figure out exactly what the consumer wanted before the consumer even knew it themselves.
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There are many important components to consider when it comes to creating an effective brand identity. From brand names to logos, we’ve written a lot of blogs in the past to help you nail these various elements. Now, we’re putting together the ultimate guide to creating your brand identity, where you can get support for these processes all in one place.
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There’s a lot to consider in graphic design, whether you’re building a website or creating a logo. Colour, typography, images… all of these elements play a huge part in transforming a page of blank space into an effective marketing resource. But what if we told you that you should also be considering how best to use that blank space, rather than how best to simply cover it up?
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With the turn of the year, every industry looks to the future, focusing on the upcoming trends of the next twelve months. The graphic design industry is no different, and just like any other sector, it’s important to preempt the changes in the popularity of certain design aspects.
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Have you ever clicked a link on your phone only to be brought to… nothing but the top left corner of a website?
How about a website with text so small you’d need a magnifying glass to read it (what is this, text for ants?), or a page with way too many columns to juggle on such a small screen?
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Staring at page after page of data in an Excel spreadsheet is a shore-fire way to get a headache. But if you’ve spent so much time, effort and money gathering this data, you want people to see it!
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When you’re choosing the perfect brand colours for your business, it can be tempting to pick your favourites. However, pink might not be the best choice for a lemon-flavoured drink, just as yellow might not be the best choice for a designer brand.
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Your brand’s logo is used everywhere. On a website, social media profiles, business cards, adverts, videos, uniforms, posters, emails - even down to those novelty company pens you’ve got your eye on. If you need to redesign your logo or rebrand later down the line, it can take a lot of time and effort, cost a lot of money, and lose you a lot of that hard-earned brand recognition we’re always banging on about.
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In today's rapidly evolving business landscape, where first impressions are made in a matter of seconds and consumer choices are heavily influenced by perception, branding has emerged as a fundamental pillar of success.
Whether you're an established company or a burgeoning startup, understanding the intricacies and impact of branding is essential for staying ahead in the competitive market. In this blog, we will delve into a collection of statistics that shed light on the significance of branding, its effects on consumer behaviour, and its power to shape the future of businesses.
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A brand's name is more than just a word; it's a powerful tool that can shape perceptions, evoke emotions, and ultimately contribute to your business's success. Whether you're launching a startup, rebranding an existing business, or introducing a new product line, getting your brand's name right is an essential part of the process which must not be overlooked.
Famous brand names like Amazon, Google and Nike weren’t born with such successful names. It’s likely you won’t have heard of Cadabra, Backrub or Blue Ribbon Sports, but this is where these brands originated: after lots of brainstorming, trial and error and audience testing, they became the brands we know today. So what did the entrepreneurs behind these companies do wrong at first, and how did they correct their mistakes?
Keep reading to discover some of the most common mistakes people make when naming a brand, and how to make a lasting impression in the market by avoiding them.
Creating the perfect logo isn’t easy, but the rewards are endless. There’s so many ingredients you’ll think you’re making a gluten free cake: how are you meant to balance them all?
Incorporating your brand identity into your logo, as well as conveying your message and designing something which actually looks good can be very challenging, especially if you’re not sure what you want. Check out our blog on common logo design mistakes for some tips before you begin.
In November we gave you a sneak peek at our Branding for KASE Construct; today, we are showing off our new case study, which takes a deep dive into the theory behind our branding identity design, alongside a look at their newly designed Website!
KASE Construct is all about precision craftsmanship, so we wanted to ensure their new brand identity was created with this in mind. We designed the monogram using a dotted grid surrounded by a square, representing the pure craftsmanship of the three cores of the brand, Plan, Design and build. Visually, this leans towards architecture and precise engineering; we custom-designed the 'K' within the monogram to sit precisely on the grid.
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60% of consumers avoid brands with ugly logos. First impressions matter, and there’s no do-overs. That’s a lot of pressure.
Whether you're designing your own logo or creating one for someone else, there are so many hidden traps you’ll think you’re in an Indiana Jones film. We’ve compiled a list of some of the most common logo design mistakes and even included how best to avoid them, so you can jump, swing and roll your way to the ultimate treasure: success!
Lack of research
Think about it: why are you creating a logo? Generally, logos are a form of communication. They’re a way for you to instantly express the essence of your business to potential customers and build your brand recognition in your industry. Different industries have different design best practices and target audiences with varying preferences, so it’s important to have a strong understanding of what your customers are looking for.
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Check out our New Branding and Web Build for Global Security PR & Content Marketing Company, Code Red.
Code Red are PR and Marketing specialists, focusing on cybersecurity and related areas such as fraud, privacy and compliance. They work with cybersecurity companies of all sizes to offer strategic advice and guidance at all stages of their development.
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Welcome to the Family, Hendon Way Motors!
If you know the UNBXD team, you know how much we love classic cars! So when Hendon Way Motors approached UNBXD to help assist them with creating new branding that represents their historic business and a bespoke car dealer website, we jumped at the chance!
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We are proud to announce that 2 of our hard-working team members from marketing and design are moving up into management at UNBXD!
First, we want to congratulate Lisa, who joined us in mid-2019 for work experience while at AUB. Over the last 2 years, she has worked hard to progress in her skills and shows strong enthusiasm to move up to Head of Design!
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Today we want to shine the spotlight on our very talented designer, Lisa. Lisa has been creating some incredible work over the last 2 years at UNBXD, If you have been following our social channels closely you would have seen some of her designs for Eclectic Furniture, The SuitClub Lifestyle, Nutritank and many more.
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