After not seeing each other for almost two years, the UNBXD team travelled to Bournemouth and spent the night on the Ice at the Festival of Trees!
While the whole team sadly couldn't make it, we are thrilled so many could make it! Hopefully, it won't be too long until we can safely get back in the office!
At the beginning of 2018, TikTok had 70 Million users; by August 2021, that number had exploded to over 1 Billion active users. How did this happen, and why is it becoming a dominant Social Media Platform? Let us break it down simply for you.
You might not know it, but TikTok isn’t new; in fact, the app’s origins go back to 2016 when parent company ByteDance created an App called Douyin to compete with Musical.ly. In 2017, ByteDance brought the rival app and merged its 200,000,000 users with its own app to create TikTok.
Read MoreWhile I don't want to spend too long going through the seismic shift that faces the jobs market in 2021, it's very clear that throughout every industry, we have more jobs than people to fill them. The reason for this isn't straightforward and has many factors (especially here in the UK), but no matter what country or industry you are in, if you were ever going to invest in your team, now is the time.
'Profit over people' is a very famous line that some people live by, and others run away from. If you run a successful business or have run one in the past, you already know that the business only works if the people inside it feel inspired to put in their best work and drive the company forward. When people feel like they are just at a job or don't feel that the management structure above them cares for their well being, they will not feel inspired to help you grow your business.
Read MoreIn September, we pledged to become Carbon Neutral within all our business processes by December 2021. We are well on our way and have some exciting updates to share today.
We have jumped from planting 60 trees per month to 168 as our team has grown to a total of 1,753 trees in your forest, plus we have now offset 107.72 Tones of Carbon! 🌳
Read MoreIn the digital age, understanding your customers can feel like an impossible task. If you don’t have a physical presence in a community, business owners can fall into the trap of thinking all their customers are just names and numbers on a list. The truth is this couldn’t be more wrong.
Read MoreStill, every time you go through the documents or hear Tim Sweeny, the controversial CEO of Epic games, speak, the Metaverse keeps coming up.
In fact, Just this month, Facebook entailed plans to put a VR headset on every worker's head to work in a virtual space with other employees from home. I'm sure just reading that sentence has triggered a gut reaction from you, likely the same as mine.
Read MoreHutano was created to empower, educate and provide a voice through their unique community platform for showcasing and discussing clinical signs of diseases on Black and brown skin.
Read MoreWe are going from planting 60 Trees per month to 168 with the incredible team over at Ecologi. If you haven’t seen what they do, we highly suggest visiting their website for more information on their projects worldwide to build a sustainable future for all of us.
Read MoreYou guessed it right, sustainable marketing considers all of the issues we discussed earlier and attempts to help resolve some of them. A good product is no longer sufficient to win consumer's favour. Customers were looking for products that were not only of high quality but also aligned with their values. In essence, the concept of sustainable marketing states that an organisation should meet the needs of current customers without endangering future generations' ability to fulfil their own needs.
Read MoreWe can’t believe it, but UNBXD turns 6 years old today! From just one man in a tiny office with a leaking roof to having 20+ incredibly talented staff members, we are humbled to have established ourselves as one of the leading Creative Agencies in the South West.
Read MoreAccording to Statista, the number of people who listen to podcasts has more than doubled in the previous ten years, with no indications of slowing down. When traditional marketing channels are becoming less effective, podcast advertising provides a viable marketing channel for advertisers. Podcast advertising is appealing since it allows advertisers to reach out to a growing audience. Podcast listeners are typically interested in the content and listen attentively, making it a very successful tool for marketers to communicate with their audience.
Read MoreSocial Media isn’t new; creating a successful brand online in 2021 means you need to differ from others, especially without spending money on running advertisements across social channels.
For many business owners who didn’t grow up with social media, iPhones or digital algorithms, navigating the social media landscape can seem like a daunting task. Even for myself, who saw the digital explosion in his late teens, things change at such a rate that it can be challenging to stay on top of ‘what’s trending'.
Read MoreYaiza started with us around six months ago and has designed some incredible wireframes for some of our most exciting web builds. Today we wanted to turn the spotlight on Yaiza so our clients and partners can get to know her a little better!
Read MoreHaving a solid and robust skills base has never been more crucial as we learn to adapt to changing working environments, from a remote-based workforce to the challenges caused by the long-term effects of Covid-19. In light of these changes, now is the moment to implement new methods to skill development. As a result, many businesses would benefit from virtual reality training.
Read MoreWhile many business owners know the importance of keeping their Instagram up to date, they seem to think about their My Google Business Page rarely.
Read MoreWhile this may seem like a surface-level confrontation, as it's played out in the media through statements and newspaper ads (click here to read more on that), the ramifications for marketers could be a lot bigger.
Last week Apple finally released iOS 14.5 with this update Apple is asking users if apps like Facebook can track you for ad purposes and selling your data. This means is that all businesses must now request users gives permission to their unique identifier for advertising, otherwise know as IDFA. It was estimated that a whopping 80% of users would opt-out of tracking across apps on the iPhone, since the update went live last week we are now seeing estimated figures as high as 96%. This figure might have you worried but it shouldn't, part of our job has always been adapting to changes. If you have worked in marketing for a while you will already be used to Facebooks constant changing policies that have implications across your ads, while this is a bigger change, it’s no different to the changing landscape you are used to.
Read MoreWith our team expanding so much over the last year, we wanted to make sure our clients and partners had the opportunity to meet each member of the UNBXD family. Today we sit down with our … and learn a bit more about what she enjoys in and outside of work.
Read MoreSo, what is SEO?
SEO stands for Search Engine Optimisation, which is the practise of increasing the quantity and the quality of the traffic your website receives through organic search results.
When building a website, it is a crucial part of any SEO strategy, flagging up technical issues before they cause too much damage to your search rankings.
Read MoreFor those of you out there who are not sure what PPC is and how it works, we thought it would be interesting to sit down with one of our PPC Managers, Stefan.
PPC is an internet advertising model which is primarily used to drive traffic through to a website. If you have searched for a product on Google before, you will have noticed that at the top of each page, certain results from key brands will be displayed first. By investing in money into PPC you are competing with other brands to be higher on that page and you only pay for each click, ‘Pay Per Click’.
Read More
