Is Facebook Shops the Future of E-Commerce?

If you are running an e-commerce business already, it’s likely you are very familiar with how important Facebook is when it comes to reaching new customers. Facebook’s potential role in your business just got a whole lot bigger.

Facebook shops is different from its current services, such as Catalogue manager, Facebook Store & Facebook Marketplace. It continues its ever-growing expansion into the world of sales. If you have used Facebook Marketplace before you will be somewhat familiar with what Facebook is trying to achieve here. Marketplace was created as a destination for peer-to-peer sales, Facebook Shops will allow you to sell your products directly to customers without ever having to leave Facebook.

You are probably thinking that now is the worst time to start a business, and in some respects that is right. However, many sectors have seen a huge boom that no one could have expected.

Consumer spending habits have drastically shifted overnight. Rather than spending money on meals out with friends or holidays, people are spending it in their homes, baking, working out and catching up with the ever expanding range of streaming services available.

Analysing over 400 clients, ‘Mention Me’ has broken down exactly where consumer spending has gone. In no particular order, here are the top 5 sectors with the most growth during the lockdown.

Editorial, InsightsWilliam NivenMay 6, 2020marketing, OnlineComment

How to Market your Brand in China

China is becoming a global giant, producing over 20% of the global GDP. Rising from extreme poverty to a “driver of global change” and an “indispensable global player”, China reportedly produces two billionaires a week in the retail, technology and property development sectors. With a population of 1.3 billion, it has formed as a highly-desirable market and customer base for foreign brands.

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You are probably thinking that now is the worst time to start a business, and in some respects that is right. However, many sectors have seen a huge boom that no one could have expected.