The Future of PPC: What to Expect in 2021
The Future of PPC: What to Expect in 2021

New to PPC? PPC (Pay-per-click) is growing in popularity for marketers and businesses as the go-to digital marketing campaign.

For those of you out there who are not sure what PPC is and how it works, we thought it would be interesting to sit down with one of our PPC Managers, Stefan.

PPC is an internet advertising model which is primarily used to drive traffic through to a website. If you have searched for a product on Google before, you will have noticed that at the top of each page, certain results from key brands will be displayed first. By investing in money into PPC you are competing with other brands to be higher on that page and you only pay for each click, ‘Pay Per Click’.

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Editorial, marketingWilliam NivenPPC
Introducing ClubHouse, Is This The Next Big Social Network?
Introducing ClubHouse, Is This The Next Big Social Network?

Part talkback radio, part phone conversation, part Houseparty, Clubhouse is an audio-chat-based social networking app.

Users can listen to discussions, interviews and debates between fascinating people on a range of subjects – it's almost like listening to a podcast, except live and with an additional element of exclusivity.

The clubhouse is invite-only. You can't just download it from the app store and create an account, and you've got to be invited to join the current participant. When you register, you could pick topics of interest, such as technology, books, business or health. The more information you provide the app about your preferences, the more chat rooms and individuals the app will recommend to follow or join.

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Editorial, Social MediaWilliam Nivensocial media, Marketing
War of the Titans: How Facebook & Apple’s Privacy war is going to affect your Social Ads Business
War of the Titans: How Facebook & Apple’s Privacy war is going to affect your Social Ads Business

If you have any interest in big tech you would have probably seen that Apple and Facebook are at war.

As Anti-trust hearings across the globe begin to take shape against big tech, some of the industry’s largest players have begun to draw lines in the sand. However, despite the heightened media attention and war of words, nothing here is new.

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Editorial, Social Media, TechWilliam NivenMarketing
Congratulating Marcin Michalski on 2 Years at UNBXD
Congratulating Marcin Michalski on 2 Years at UNBXD

Another one of our team members is celebrating 2 years at UNBXD this month!

It’s hard for us to believe it has already been 2 years since our talented Designer Marcin joined our team. When we joined UNBXD, there was only 5 of us, with his help we have grown to a team of over 15!

Despite all the changes and challenges over the last 12 months, Marcin has continued to create incredible graphic designs for our clients.

You may have seen some of his on clients such as Get In Fitness, TV Tomorrow, The DreamBags Club, Feastr, and more!

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Agency News, EditorialWilliam NivenTeam
UNBXD Appoints Marc as Head of Marketing
UNBXD Appoints Marc as Head of Marketing

We can't believe it's already been two years since Marc joined us at UNBXD!

Starting in early 2019, he first joined us as a Digital Marketing Assistant, then worked his way up to Digital Marketing Manager, and now we are excited to announce he will be heading up our whole marketing department as our new Head of Marketing. 🎉

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Agency NewsWilliam NivenTeam
TikTok: Disrupting The Social Media World
TikTok: Disrupting The Social Media World

There is no doubt that TikTok is probably the hottest social networking app at the moment. Out of the 2020 ashes, a new form of social media opened the way for internet culture, education, and activism.

TikTok is a video-based social media app of unusual integrity and growing cultural impact, which demonstrates a rare potential for meaningful social change by transforming social media space. The app has been downloaded more than 1 billion times worldwide, stood on top of the "most downloaded iOS app" list for five consecutive quarters, and became a window into modern youth culture. It has proved to be more than a fad or a fluke, and its continuing success shows a few fascinating things about how social media is evolving: meme-driven, highly customised and personalised algorithms, and free from real-life connections.

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Editorial, marketing, Social MediaWilliam Nivensocial media
Client Win: Shotoku Broadcast Systems
Client Win: Shotoku Broadcast Systems

We are so excited to welcome Shotoku Broadcast Systems to the UNBXD family!

As you get ready to relax into the sofa this weekend, it’s likely the shows you watch will be connected to our new client. With offices in Japan, China, America, and the UK. Shotoku Broadcast Systems is an international leader in the manufacturing and the marketing of a huge range of camera support equipment, with an emphasis on manual and robotic pedestals, along with pan/tilt heads for the television broadcast industry.

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Agency NewsWilliam NivenNew Client
Featured in Forbes: Unbxd Launches Virtual Event for RUKA Hair!
Featured in Forbes: Unbxd Launches Virtual Event for RUKA Hair!

You may have seen over the last few days that UNBXD has helped RUKA hair bring to life their vision for a virtual launch event. We are excited to announce that you can now visit the event yourself AND we have been featured in Forbes!

When you think about product launches prior to 2020, they would almost always involve a physical presence that would incentivise shoppers to visit a location to learn about your product, how it works, and why it's better than the rest. With that option off the table, we were tasked to build something outside the box (no pun intended).

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Case Study, CGI/Animation, VR, Web Design, Marketing, PressWilliam NivenGraphic Design, case study, Case Study
New E-Commerce Platform with 10K+ Products for Leading Builders' Merchant
New E-Commerce Platform with 10K+ Products for Leading Builders' Merchant

Founded in 2017, BB Fixings & Fasteners have grown from strength to strength and are now one of the leading suppliers of building supplies on the South Coast. BB Fixings tasked the UNBXD team to help redefine the company branding, as well as develop a new online store, helping them house there vast range of products as well as catering for their customers growing need to order online.

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Web Design, BrandingWilliam NivenSuccess Story, Branding, Magento, Web Design, case study, Case StudyComment
A Year of Digital Transformation: How 2020 Changed E-commerce
A Year of Digital Transformation: How 2020 Changed E-commerce

If you are anything like us you are beginning to wind down for the year, and think about the monumental changes we have seen in 2020.

While all aspects of life have been disrupted, we thought it would be interesting to go through some of the short and long term changes in the digital space that will be with us for the future. Most of these changes have been seen as inevitable for a long time, but there is no denying factors in 2020 have accelerated trends to where they are today.

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EditorialWilliam NivenE-Commerce, Marketing
The DreamBags Club: I want it, I rent it, I got it.
The DreamBags Club: I want it, I rent it, I got it.

We’re immensely proud to announce the launch of one of our latest projects for ‘The DreamBags Club’! They are the first and only club in the UK that offers their customers the ability to rent new and pre-loved Hermès bags.

The DreamBags Club approached UNBXD to assist them in creating their brand identity from the ground up, as well as creating their new booking and e-commerce platform. The brief was to develop an identity which resonated which their clientele and also a secure platform which was easy to use whilst being informative and attractive to the users.

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Branding, Web Design, Agency NewsWilliam NivenShopify, Web Development, E-Commerce, Branding, Retail, Fashion, Hermes, case study, Case StudyComment
How to make Christmas 2020 Special with a Remote Workforce
How to make Christmas 2020 Special with a Remote Workforce

We can’t believe its already December, it doesn’t feel like a year since our last Christmas party!

We will say that we have been very lucky this year and are delighted to have welcomed new team members, new clients, and have lots of exciting projects in the pipeline for 2021.

Despite all the madness, we are truly thankful to our amazing team. Without their hard work and commitment we wouldn’t be in the position we are in now, and seeing as it's Christmas, it’s time to acknowledge success and look after one another.

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EditorialWilliam NivenNetworking, Team
What is an ERP? Everything You Need to Know
What is an ERP? Everything You Need to Know

NOT SURE WHAT AN ERP IS? LET US BREAK IT DOWN FOR YOU.

Enterprise Resource Planning (ERP) is the consolidated process of gathering and organising business data through integrated software. ERP software includes applications for various business function optimisation. To understand how ERP solutions can benefit your business, it helps to get a better sense of what ERP is and how it works. Here's a short introduction to ERP and why everybody seems to like it.

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Editorial, TechWilliam NivenWeb Development, Magento
Introducing APEX Car Competitions
Introducing APEX Car Competitions

We’re super excited to showcase one of our latest projects for Apex Car Competitions. Based in the UK, Apex Car Competitions specialise in sourcing rare and sort after vehicles that they make available to the masses via their online raffle system.

Apex approached UNBXD to assist them in developing their brand identity, e-commerce online store, and strategic digital marketing post-launch. Their core goal was to both showcase their range of vehicles in the best light possible, as well as offer their customers a robust and secure place to purchase tickets to their competitions.

“I created a combination mark for this concept, as the brand name itself ’Apex Car’ is memorable when combined with strong typography, this creates strong brand recognition. The inspiration behind the striped markings was taken from “apex” track marks, adding this to the typography gave the logo a more sporty and extreme appearance. The strong contrast between Red, Black and White allows the branding and the identity to become easily recognisable as a car brand.” - Lisa Drake, Graphic Designer.

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Web Design, Social Media, BrandingWilliam NivenE-Commerce, WordPress, Branding, Social Media marketing, MarketingComment