Posts tagged Google
Keeping up with the Bakers: A Revolutionary Marketing Campaign

Inevitably 2017 was set to be a very competitive year for businesses with technology, culture and trends always evolving. With augmented and virtual reality flourishing and Facebook and Instagram introducing their own version of Snapchat, the ability to market brands and businesses online is growing and as a result, Marketers are finding they have more tools to utilise. As an outcome, it is becoming much more competitive in the business world and we are seeing many more innovative and inspirational marketing campaigns publicised. And today is a very exciting day for us Marketers as we have seen the most innovative and revolutionary marketing campaign that uses all three means of content (video, technology and social media) unveiled.

The British luxury clothing brand Ted Baker, who is renowned for its quirky and creative campaigns, has raised the bar for brands and put themselves ahead of the competition with their new marketing campaign. Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a new comedy sitcom.

And this is by far the most innovative and inspirational marketing campaign of 2017 to date.

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Branding, Film, marketing, Social Media, TechWilliam NivenBranding, Facebook, Fashion, GIF, Google, Google Virtual Reality, Instagram Stories, Luxury, Marketing, Marketing Campaign, Marketing Week, social media, Storytelling, Ted Baker, Video Content, Virtual Reality
Everything You Need to Know About How Content Marketing is Changing

Since 2010, content marketing has been one of the fastest-evolving aspects of marketing. From what’s being written, to where and how it’s published, businesses are constantly reformulating how they engage possible customers through using content and keeping it varied. 

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Film, marketing, Social Media, UNBXDWilliam NivenContent, Content Creation, Content Marketing, Film, Google, Infographic, Marriot, photography, Red Bull, social media, Video, Videography, Visaul, Vloggers, VloggingComment
7 Reasons You Need Video Content to Showcase Your Business

This year has seen the rise of video content, in fact 2016 has seen a full-on video revolution year for marketers. This year has seen the introduction of Facebook Live, Instagram Stories and apps like Periscope interplaying on social channels. The importance of video content has clearly been becoming extremely popular to use by businesses. According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool but 66% of these companies were not using video a year ago. The trend has progressed rapidly and will eventually be explored even more in depth and become even more creative. As you can see, having a promotional video that tells a compelling story is vital for your business and company’s needs due to the rapidly growing trend.

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Film, marketing, Social MediaWilliam NivenApple, Burberry, Content, Content Creation, Google, Ikea, Microsoft, nike, Prime Burger Company, Promotional, unbxd, Video, videogrpahyComment