It has been four months since the launch of Instagram Stories in August 2016, which sent the internet into a huge hysteria and speculation over the future of Snapchat. To everyone who is on social media, the latest update of Instagram seemed eerily similar to the social networking app Snapchat with 30 million monthly active users. In fact, the update wasn’t just eerily similar, it’s the exact same as Snapchat. Therefore, the hysteria and speculation was with good reason too as Instagram had pretty much replicated one of the main features of Snapchat and added it to their online photo sharing social network platform. Instagram has 500 million monthly active users is clearly hoping that there newly introduced ‘Stories’ will help them steal the Snapchat audience with its nearly identical upgrade.
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So far this year there has been a surge in the popularity of responsive web design, as more and more sites join the drive to become 'mobile ready'.
Web usage patterns are changing and statistics cannot be ignored if you want to succeed in today's market. Every third website visitor now uses a mobile device and website that don't offer mobile optimised versions are causing an unpleasant experience and eventually loses money as users tend to abandon the website if it doesn't render well on mobile devices.
This brings us to our first trend of 2016...
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