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We were given the objective to create a social media campaign that would market the new Nike + Training App, we we’re set the goal of reaching 75K people over the space of a month. Our strategy was to market the app through an influencer campaign, teaming up with sulsworld.com and his collaborators. We strategised, developed and produced a video series showcasing the apps training programs. We accumulated a team of fitness focused social media influencers that had a total reach of 500K followers. The use of influencers determined that we would have an outreach of followers that would instantly engage with the campaign, like and share it to create a viral response.