30 Branding Statistics You Should Know
In today's rapidly evolving business landscape, where first impressions are made in a matter of seconds and consumer choices are heavily influenced by perception, branding has emerged as a fundamental pillar of success.
Whether you're an established company or a burgeoning startup, understanding the intricacies and impact of branding is essential for staying ahead in the competitive market. In this blog, we will delve into a collection of statistics that shed light on the significance of branding, its effects on consumer behaviour, and its power to shape the future of businesses.
Join us as we explore the numbers behind successful branding and unveil the strategies that drive lasting connections in the hearts and minds of customers!
A survey of 2500 consumers found that brand recognition can be improved by the presence of colour by up to 80%.
In fact, consumers are 81% more likely to remember a brand’s colour than remember its name, which means you should take the time to consider which colour or colours will work best for your brand.
For example: 40% of Fortune 500 companies use the colour blue in their logo. This choice spans a range of industries, including car brands, technology brands and retailers.
Of these top 500 companies, over 60% use combination logos, which include both an icon and the brand’s name.
Out of all Fortune 500 brands, only Apple and Nike use stand-alone icons with no wordmarks.
On average, consumers will give you just 50 milliseconds to make a good impression when they first visit your website. That’s just 1/20th of a second!
On top of that, it actually takes between 5-7 impressions to even start creating brand awareness. So concentrate on increasing your brand’s visibility - whether through your social media presence, paid ads or other marketing methods.
If you’re looking to generate leads, consider content marketing: this type of strategy can yield three times as many leads as traditional marketing strategies like print, TV and radio ads.
Perhaps this is why up to 81% of marketers use content marketing in their overall strategy!
There’s no shortage of types of content you can create for your brand. A survey of 1001 bloggers showed that 77% had written a how-to article in the last year, making it the most popular form of content. 49% had written content about trends and news, 44% had posted an opinion piece, and 41% had posted an interview.
Overall, companies that have blogs tend to generate up to 67% more monthly leads than those that don’t have blogs.
70% of marketers list building brand awareness as their top goal for social media.
However, 47% say they find it challenging to create social media strategies that support their brand’s goals.
Top tip: 86% of shoppers say they prefer when brands come across as authentic and honest on social media - sometimes, it works to keep it casual!
It also works to keep it consistent. Harmonious messaging and brand presentation across all platforms increases revenue by up to 23%.
Branded Social Media Content - TikTok
It’s not all just about written content when it comes to social media. Brand association skyrockets after consumers watch a video - it can increase by 139%!
But not just that: 64% of consumers will actually purchase a product after watching a branded video.
In fact, videos can get over 1,200% more shares on social media than text and images. The more the merrier!
50% of Instagram users say they become more interested in a brand after seeing advertisements for it on the platform.
82% of consumers say they trust a brand more when high-level executives are active on social media.
This is important, because 65% of consumers are influenced by a company’s CEO and employees in their decision to buy from that brand.
Whilst social media marketing has many benefits, email marketing is actually more effective at driving sales. In fact, 60% of consumers claim to have made a purchase due to email marketing.
Email marketing is also 40 times more effective at gaining customers than Facebook and X, formerly known as Twitter, combined!
88% of consumers say it takes three or more purchases to build brand loyalty.
And this loyalty depends on a few different factors: cost, quality, consistency and overall experience tend to be the qualities people most commonly use to describe why they are loyal to a brand.
Building brand loyalty with your customers is worth it, though, because 43% of consumers say they spend more money on brands to which they are loyal.
Sometimes the reason for a lack of customer loyalty comes from your front line. 61% of consumers stopped buying from brands due to poor customer service.
However, sometimes it can be more complex. 73% of consumers prefer brands that personalise their shopping experience, so working this into your strategy can help set your brand apart from your competitors.
62% of consumers share online deals with their friends.
And this is perfect, because people are four times more likely to buy a product when referred by a friend!
At UNBXD, we offer a wide range of branding services, including brand naming, logo design, brand identity, art direction and brand consultancy. Our team of branding experts are on hand to create distinctive, effective brand names in line with your brand’s identity.