Developing a new platform for the UK’s fastest growing Travel Franchise
Multi-channel web development, marketing and content creation project for the UK’s fastest growing travel franchise in the UK.
With over 700+ franchisees, The Travel Franchise has cemented itself as one of the leading franchise companies within the travel sector.
The Travel Franchise appointed UNBXD to develop them a new website in order to better showcase the amazing tools and support they offer their franchisees to help them develop their own home business, which previously was not being conveyed to it’s full potential on their existing platform.
Web Design & Development
Our solution to this was to develop a custom built wordpress CMS system fully integrated with their sales and remarketing tools. We combined this with in-depth analytical tracking and reporting tools in aid to fine tune and develop the site over time to best suit the users utilising the platform.
Social Media Marketing
Alongside this, we ran a 3-month social ad campaign with the primary objects to increase following, raises awareness and generate new leads. The final results were incredibly positive, showing a substantial increase in engagements and enquiries across the UK via redirects to dedicated and bespoke designed PPC landing pages.
165.5% Increase in social Engagements
500+ New leads
Content Creation
Our production team also visited St. Lucia and Antigua with the Travel Franchise in order to produce a content pack showcasing the stunning Sandals Resorts and what they have to offer for their franchisees to use as marketing collateral. Through a combination of beaches, water-sports, restaurants and jungle hikes, we captured both aerial and unground photography and video content.
The Travel Franchise | First Month Heat Map Report
Summary
It has been a truly enjoyable project working alongside the team at The Travel Franchise. We look forward to developing and fine tuning their site based on interaction via the integrated tracking with the platform, making this a truly effective lead gen tool and helping The Travel Franchise grow from strength to strength.
Keep your eye out for the full case study on our website including analytics showcasing the new websites performance since launch.