![Behance-Project-[greenmarket-eco]_08.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653051390050-CYYS4Q47ZVN89G64HEZE/Behance-Project-%5Bgreenmarket-eco%5D_08.jpg)
![Behance-Project-[greenmarket-eco]_01.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653050982008-5T0BPOYOHZKW1BRMNLXX/Behance-Project-%5Bgreenmarket-eco%5D_01.jpg)
![Behance-Project-[greenmarket-eco]_02.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653050981106-MR2D1PKN781YHEFBONH0/Behance-Project-%5Bgreenmarket-eco%5D_02.jpg)
![Behance-Project-[greenmarket-eco]_03.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653050985516-AM5OCUUOD4S7JNE9HIV5/Behance-Project-%5Bgreenmarket-eco%5D_03.jpg)
![Behance-Project-[greenmarket-eco]_04.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653050985883-ECM6TQSH2R5Y5VB6SWLW/Behance-Project-%5Bgreenmarket-eco%5D_04.jpg)
![Behance-Project-[greenmarket-eco]_05.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653051022936-4UAUGBW7KI2TIF5YK8YR/Behance-Project-%5Bgreenmarket-eco%5D_05.jpg)
![Behance-Project-[greenmarket-eco]_06.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653051001395-H5JT24JSGGJXPC9UAHR1/Behance-Project-%5Bgreenmarket-eco%5D_06.jpg)
![Behance-Project-[greenmarket-eco]_07.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653051011764-T4E0K7JBPG9F0PEA9XLH/Behance-Project-%5Bgreenmarket-eco%5D_07.jpg)
![Behance-Project-[greenmarket-eco]_08.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653051016983-I6LABPK5WNNPD5R1Q8LV/Behance-Project-%5Bgreenmarket-eco%5D_08.jpg)
![Behance-Project-[greenmarket-eco]_09.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653051021783-J6KIK654X3HHMPH755X9/Behance-Project-%5Bgreenmarket-eco%5D_09.jpg)
![Behance-Project-[greenmarket-eco]_10.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653051027639-NSH4YEF2RIAQ7SK8273C/Behance-Project-%5Bgreenmarket-eco%5D_10.jpg)
![Behance-Project-[greenmarket-eco]_11.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653051038102-R19IGKVJC5W9HZI06OU0/Behance-Project-%5Bgreenmarket-eco%5D_11.jpg)
![Behance-Project-[greenmarket-eco]_12.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653051032347-XWS5GK3JG6M6QRM4P7B7/Behance-Project-%5Bgreenmarket-eco%5D_12.jpg)
![Behance-Project-[greenmarket-eco]_13.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653051038794-QCERZPJKDMULDBDYYHS4/Behance-Project-%5Bgreenmarket-eco%5D_13.jpg)
![Behance-Project-[greenmarket-eco]_14.jpg](https://images.squarespace-cdn.com/content/v1/5bb9dac965a7079ae2621d3b/1653051040048-FJU58VO9PYOKB8P1SKLT/Behance-Project-%5Bgreenmarket-eco%5D_14.jpg)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
GREENMARKET.ECO
GreenMarket.eco is a consumer marketplace that focuses on Sustainability first. It will be the home of second life technology, sustainable lifestyle solutions and more. Green Market focuses is on attracting environmentally conscious customers, otherwise known as Green Customers.
UNBXD was tasked with creating a visual identity for Green Market that represented its company values and sustainability goals.
For greenmarket.eco, our Visual Identity focuses on a clean and simple monogram accompanied by sans serif typography with the goal of being approachable.
It was essential for us to bring the environmental and sustainable aspects of the brand into the Identity. The ‘g’ was created out of geometric shapes, and we added a leaf detail for the letter’s tail. We wanted the colour palette to be constructed from earthy tones, so we used a green pigment complemented by a colour reminiscent of Black Coffee which keeps with the eco-friendly theme, creating a unique brand without being overpowering.
Our work doesn’t stop here; our marketing team are preparing to launch a new digital campaign next week that is informative, engaging and educational on the company’s goals. We will also be focusing on how buying used tech over new can improve our world by lowering your carbon footprint.
Learn more about how we could help establish your brand’s identity and persona here.